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    Maintaining Your Online Brand When Things Go Wrong 

    Online brand emergencies may or may not be 100% our fault, but a business owner must nevertheless spring into action to mitigate the damage.

    Business owners are always called upon to work hard to maintain their online brand. We have to think very carefully about the words we use and how they contribute to — or detract from — our brand recognition.

    We’ll go to great lengths to create elaborate communication plans for our social media channels, website, and …

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    Posted in Personal Branding, Reputation Management

    Putting the 80-20 Rule to Work

    If you have ever painted a room or a house you know it’s all about the preparation.

    You’ll know a majority of the work is in the preparation.

    The actual “work” takes only a fraction of the time.

    This is the same for taking tests or doing projects at work.

    This is The Pareto Principle …

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    Posted in Personal Branding, Reputation Management, Success Strategies

    Prepare Before you Meet, Talk, or Click

    Conference Brainstorm


    You can be anything and do anything with enough preparation and work. To be effective in what message you want to get across to others, you must prepare. If you painstakingly prepare more than most people bother to, it will measurably improve your chances of affecting people the way you want. Some CEOs tell me …

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    Posted in Personal Branding

    5 Things The Super Bowl Can Teach Us Preparation

    The recent Super Bowl provided some insight into the thinking that goes into a successful effort to put on an event that will be watched by an estimated 108 million people. These same tips can be applied to things we do in our every days lives too.

    You might be wondering … Why did I …

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    Posted in Career Development, entrepreneurship, Personal Branding, Success Strategies
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