Did you know that if you know someone’s name, you can almost certainly email them.
Its true — and A-Players choose to do this all the time.
After all, what would it be worth to you to be able to get into the inbox of your most-desired mentor? Or the game-changing client? Or your future … Read the Rest →
A friend of mine shared with me a piece of advice from his military training – he told me that his superior officers used to tell him
The things that got you promoted this time will never get you promoted again.
This is right on the money. Its also completely wrong, but we’ll get to … Read the Rest →
When you want to change careers — to a new field, a new industry or both — your personal brand can feel like a ball and chain weighing you down.
It can seem like your brand does is HURT your plans to change careers, rather than helping you achieve your goals.
But it doesn’t have … Read the Rest →
Your personal brand is based on two things: You and Your Target Audience.
You need to know a lot about both.
Identifying and understanding things about yourself: your personality, your strengths, your weaknesses, your signature, is a lot of work. It is work that can be done through introspection and consultations with trusted confidants.
Learning … Read the Rest →
Today, we’ll find out why making a safe resume just won’t cut it in today’s job market.
Spending lots of time tweaking and perfecting your ultimate resume or resume may feel productive and good, but it isn’t where you should be spending your energy.
Having one safe resume is not enoughWhat is enough? Taking … Read the Rest →
It sounds like a snarky question, but the answer is the core to your personal brand.
What is it that you can do that no one else can? Maybe your technical skills enable you to soar above the crowd. Maybe you can get away with making jokes others can’t and help people smile while they … Read the Rest →
Just the other day, we asked the question: Does your Personal Brand Use the Right Language?
So, today, we are going to take it to the next level.
You’re speaking the right language. You’re communicating with your audience about things that they care about.
BUT, are you using the right vocabulary?
Your chosen words are…Do you know the most important part of making a career pivot?
It’s not learning about your new path or building a new network. It’s not developing a strong plan or honing new skills.
It’s your story.
Don’t believe me? A director of people operations at Google stated “I want to hear the plan they … Read the Rest →
Language is everything.
It sends subtle messages about your attitude, your intelligence, your background and even your motivations. Yet, its not something that we always think about changing, so its often sub-optimal.
Our personal brands often speak the wrong language.
This really struck me when speaking with a client of mine, Elizabeth. She is looking … Read the Rest →
This is the final part of my series on Why Your Personal Brand Needs a Mindset Shift. You can read the other posts in this series here: Part One: Your Personal Brand Needs a Mindset Shift Part Two: Normal is Not Enough and Part Three: Answer the Why! **********************
I hear from job seekers on … Read the Rest →
