![You develop your digital brand via personal relationships — in both insignificant office buildings and sprawling suburban offices worldwide.](https://www.personalbrandingblog.com/wp-content/uploads/2022/02/pexels-pavel-danilyuk-7120913-1024x684.jpg)
![You develop your digital brand via personal relationships — in both insignificant office buildings and sprawling suburban offices worldwide.](https://www.personalbrandingblog.com/wp-content/uploads/2022/02/pexels-pavel-danilyuk-7120913-1024x684.jpg)
Digital Brand
Digital brand is alive and well in the real world.
You will develop your brand via personal relationships that take place in “insignificant” office buildings and sprawling suburban office parks worldwide. That is to say, from …
![Using keywords elevates your brand. This in turn makes it easier to gain new followers, a.k.a. customers. And, let's face it, even groupies!](https://www.personalbrandingblog.com/wp-content/uploads/2022/02/pexels-monstera-6373293-1024x683.jpg)
![Using keywords elevates your brand. This in turn makes it easier to gain new followers, a.k.a. customers. And, let's face it, even groupies!](https://www.personalbrandingblog.com/wp-content/uploads/2022/02/pexels-monstera-6373293-1024x683.jpg)
Keyword Your Brand
Human resources are evolving as firms continue to compete for keyword-qualified candidates. In-person network meetings are becoming rarer and face-to-face engagement is just now beginning to make a return.
While simplifying the …
![Why is it important to document your journey when building your brand? Your most significant role is Chief Marketing Officer of "Brand You."](https://www.personalbrandingblog.com/wp-content/uploads/2022/01/build-brand-you-1024x683.jpg)
![Why is it important to document your journey when building your brand? Your most significant role is Chief Marketing Officer of "Brand You."](https://www.personalbrandingblog.com/wp-content/uploads/2022/01/build-brand-you-1024x683.jpg)
Build “Brand You”
Our most significant role in today’s company is to be the chief marketing officer for the brand called “You.” That’s a phrase from Tom Peters, a management expert, from a 1997 essay …
![If you're a brand or an entrepreneur, thought leadership may help you stand out from the crowd and connect with individuals who can help.](https://www.personalbrandingblog.com/wp-content/uploads/2022/02/pexels-werner-pfennig-6949931-1024x683.jpg)
![If you're a brand or an entrepreneur, thought leadership may help you stand out from the crowd and connect with individuals who can help.](https://www.personalbrandingblog.com/wp-content/uploads/2022/02/pexels-werner-pfennig-6949931-1024x683.jpg)
Ultimate Brand Toolkit
If you’re a solopreneur or entrepreneur, thought leadership may help your brand stand out from the crowd and connect with individuals who can help you achieve your objectives.
Perhaps you’re a …
![A personal brand is more than a résumé. Your basic brand is more than an elevator pitch. It is more than a social media profile. Much more!](https://www.personalbrandingblog.com/wp-content/uploads/2022/01/basic-brand-1024x683.jpg)
![A personal brand is more than a résumé. Your basic brand is more than an elevator pitch. It is more than a social media profile. Much more!](https://www.personalbrandingblog.com/wp-content/uploads/2022/01/basic-brand-1024x683.jpg)
Basic Brand
Your professional brand is a codified manifestation of your innermost self, organized as a formalized expression of your outside professional self.
It’s a code of conduct that you …
![Influencers of today aren't born from the digital ether. Social media relics unintentionally manage their creators and give them confidence.](https://www.personalbrandingblog.com/wp-content/uploads/2022/01/pexels-karolina-grabowska-6214963-1024x683.jpg)
![Influencers of today aren't born from the digital ether. Social media relics unintentionally manage their creators and give them confidence.](https://www.personalbrandingblog.com/wp-content/uploads/2022/01/pexels-karolina-grabowska-6214963-1024x683.jpg)
Influencer Branding
Bob Dylan hit the stage with an electric guitar when he headlined the Newport Folk Festival in 1965. Within minutes, his admirers turned on him, attacking him for the same reason they admired him: for …
![You can't adequately analyze your social media platform rating without addressing flashy new capabilities inside existing social networks.](https://www.personalbrandingblog.com/wp-content/uploads/2022/01/brand-platform-new-year-1024x683.jpg)
![You can't adequately analyze your social media platform rating without addressing flashy new capabilities inside existing social networks.](https://www.personalbrandingblog.com/wp-content/uploads/2022/01/brand-platform-new-year-1024x683.jpg)
Brand Platform for 2022?
Lately, you’ve seen the most social media-shy CEOs dancing on TikTok, attempting to establish their “influence flag” in this new arena. New, as any Gen Z’er would laugh at my calling it that while questioning where we’ve …
![During any holiday season, there are a few simple things you can do to improve your brand. Holidays are the ideal time to promote your brand.](https://www.personalbrandingblog.com/wp-content/uploads/2021/12/pexels-george-dolgikh-giftpunditscom-1303090-1024x683.jpg)
![During any holiday season, there are a few simple things you can do to improve your brand. Holidays are the ideal time to promote your brand.](https://www.personalbrandingblog.com/wp-content/uploads/2021/12/pexels-george-dolgikh-giftpunditscom-1303090-1024x683.jpg)
Holiday Branding
Why? Because now is the time to make new friends. During this time of year, people are generally happier, more pleasant, and hopeful. It’s all about thankfulness, building connections, …
![Here are just a few social media trends to watch in 2022 and beyond. You can remain ahead of your rivals by adopting these trends.](https://www.personalbrandingblog.com/wp-content/uploads/2021/12/pexels-tracy-le-blanc-607812-1024x683.jpg)
![Here are just a few social media trends to watch in 2022 and beyond. You can remain ahead of your rivals by adopting these trends.](https://www.personalbrandingblog.com/wp-content/uploads/2021/12/pexels-tracy-le-blanc-607812-1024x683.jpg)
Social Media Trends in 2022
Personalization is a long-standing worldwide consumer trend, one that calls for digital connection. However, its popularity for social media is relatively new. It’s possible to customize social …
![Whether you're looking for a retirement gig or have just been promoted to the C-Suite, personal branding is critical. You'll have more clout.](https://www.personalbrandingblog.com/wp-content/uploads/2021/12/branding-over-age-50-1024x683.jpg)
![Whether you're looking for a retirement gig or have just been promoted to the C-Suite, personal branding is critical. You'll have more clout.](https://www.personalbrandingblog.com/wp-content/uploads/2021/12/branding-over-age-50-1024x683.jpg)
Branding Over Age 50
Clout, in turn, allows you to be influential, indispensable, and, most importantly, joyful at work. But personal branding is subtle, and it varies depending on your career stage and generation.
I’ve seen …