When you read the title of this post it seems fairly simple right? Talk about who you are not what you do. Unfortunately it is not that simple nor that easy. I would bet my company on the fact that many people reading this post combine what they do with who they are (identity = business). This is a powerful personal branding formula if there is balance between who you are and what you do.
It seems fairly simple.. and yet.. it is one of the harder things for entrepreneurs and business professionals. I am speaking from experience here! It is so hard to write about yourself instead of your industry. An industry is proven… An industry has research reports, professional opinions, and hundreds of pages of content.
Only one you and thousands of them
There are millions of individuals in your business… in your industry. A portion of the individuals are writing content to spread over the many corners of the web. They are writing about the same thing… over and over… and over… and over again. Where do you differentiate yourself? How do you write and distribute content that will stand out.. that will drive business?
I will always resort back to the line inspired by the book Getting To Yes!: Customers are people first.
People buy from people. Remember that they next time you sit down to write a blog post or an article. Write about what you do! There is only one of you… and thousands of them.
Kyle writes a regular blog at KyleLacy.com and is founder and CEO of Brandswag, a social media strategy and training company. His blog has been featured on Wall Street Journal’s website and Read Write Web’s daily blog journal. Recently, Kyle was voted as one of the top 150 social media blogs in the world (on two websites), and produces regular keynote speeches across the Midwest. He also just finished writing Twitter Marketing for Dummies by Wiley Publishing.