When you read the title of this post it seems fairly simple right? Talk about who you are not what you do. Unfortunately it is not that simple nor that easy. I would bet my company on the fact that many people reading this post combine what they do with who they are (identity = business). This is a powerful personal branding formula if there is balance between who you are and what you do.
When you initiate the process of business a personal brand it is important to talk about who you are… how you go about your daily routine… how YOU sell your product, service, or brand.
It seems fairly simple.. and yet.. it is one of the harder things for entrepreneurs and business professionals. I am speaking from experience here! It is so hard to write about yourself instead of your industry. An industry is proven… An industry has research reports, professional opinions, and hundreds of pages of content.
Only one you and thousands of them
There is only one of YOU… which is the point of this blog post.
There are millions of individuals in your business… in your industry. A portion of the individuals are writing content to spread over the many corners of the web. They are writing about the same thing… over and over… and over… and over again. Where do you differentiate yourself? How do you write and distribute content that will stand out.. that will drive business?
I will always resort back to the line inspired by the book Getting To Yes!: Customers are people first.
People buy from people. Remember that they next time you sit down to write a blog post or an article. Write about what you do! There is only one of you… and thousands of them.