Have you known people personally and professionally who are always behind on scheduling and completing projects or even making reservations on time for vacation?  Should you be a punctual type person, you probably have to brace yourself to avoid the feeling of annoyance.

Is it about time?

When you have time management down to a science or at least an efficiency timetable, people view you and your brand as:

1. Reliable and trustworthy
2. Professional
3. Earning a returning and referring clientele

The one element missing for most new entrepreneurs or novices, when it comes to job search, is many times we do not recognize all that is involved.  For example, when I first decided to write a book, I was completely unaware it was almost entirely up to me to sell the copies.  It was painful to suddenly realize I was the responsible party for learning how to become a speaker and a well-known one at that; a person who excelled in marketing and public relations, a columnist, the one who obtains interviews, and the one who keeps on top of the latest trends ahead of the curve.

It is a daunting task when you have a large vision and are only on square one.

My advice for you is once you recognize what you wish to accomplish, begin questioning those who went before you to find all that may be involved.  Should some of it sound overwhelming, put that project on the backburner until you complete the easier projects.

Does your brand deliver?

As you begin to feel satisfaction with the easier tasks, you will be far more inclined to tackle the more challenging ones.  Time management and project management will truly empower your success.

Projects must be listed, detailed and prioritized to systematically achieve your distant vision.   Next, begin setting goals by the year, month, week and day.  Work backwards from the general yearly goal into specifics by the time you reach week and day for what needs to get done.

My favorite tip is to write down what must be achieved prior to each new work week.  At the end of each working day, add specific tasks for the next to your list.  The running task list eliminates much wasted time.

Years ago, I heard the suggestion of dividing your day into mini-days.  Set aside a specific time for your projects such as creating a training manual uninterrupted.  Do not derail your effort by continually looking at email or social media posts.  Set aside hours in the day for those tasks too.

As you get a handle for achieving goals and completing projects easily and far more quickly, you deliver the marketing message that yours is a brand that delivers. You will attract far many more prospects, clients and sales as well as develop a larger returning and referring clientele.  This is the hallmark of a very Smooth Sale!


Elinor Stutz, CEO of Smooth Sale, LLC authored the International Best-Selling book, “Nice Girls DO Get the Sale: Relationship Building That Gets Results” and “HIRED! How to Use Sales Techniques to Sell Yourself On Interviews”. She provides team sales training, private coaching and May 4-7 is personally hosting a Business Retreat (http://www.smoothsale.net/products/biz-retreat/) designed for entrepreneurs.  She is available upon request for consultation.