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  • Trust Beats Brains

    A recent study showed only 52% of people trust their boss.  For a leader, trust works two ways:

    1. You need to be trusted so people will choose to follow you.

    2. You need to be able to trust people you choose to work with.

    For a leader to be trusted she or he must consistently instill trust with the individual members of the team.

    For example when trustworthy leaders decide on something, they make it very clear that they will do what they say. They keep their word. This makes them reliable. If people can count on you to follow through on your stated plans or actions, then you’ll be viewed as trustworthy. If you exhibit your trust- worthiness at all times—in front of others, online, and even behind closed doors—people will follow you.

    co-author of The Leadership Mind Switch (McGraw-Hill, 2017)

    D.A. (Debra) Benton has been helping great individuals and organizations get even better for over 20 years. Just as exceptional athletes rely on excellent coaching to hone their skills, Debra's clients rely on her advice to advance their careers. She focuses on what is truly important to convert what you and your organization want to be from a vision into a reality. TopCEOCoaches.com ranks her in the World's Top 10 CEO Coaches noting she is the top female. And as conference keynote speaker she is routinely rated in the top 2%. Her client list reads like a “Who's Who” of executives in companies ranging from Microsoft, McDonald's, Kraft, American Express, Merrill Lynch, United Airlines, and PricewaterhouseCoopers to the Washington Beltway and U.S.Border Patrol. *She is the author of ten award-winning and best-selling business books including The Virtual Executive and CEO Material. She has written for the Harvard Business Review, Wall Street Journal, Bloomberg Businessweek, and Fast Company. She has been featured in USA Today, Fortune, The New York Times, and Time; she has appeared on Today Show, Good Morning America, CNN, and CBS with Diane Sawyer. To learn more Debra advising leaders, coaching, facilitating a workshop, or speaking: www.debrabenton.com

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