Use Cutting Edge Techniques for Improved Results

Personal Branding
Employed in the corporate world years ago, I found unless I were with a startup, the traditional companies were anything but cutting edge. Stories of the excitement to be in the forefront had me in dreamland. As a sales professional, the thought of being the first to sell almost anything spoke volumes to me. I found myself daydreaming of how I could possibly, just once, be “in the know” on the very latest tools and techniques.

Today’s world moves much more rapidly. It seems new ideas are always appearing. The difficulty for many is recognizing when to leap in without letting fear hold them back. The act of leaping into the unknown is often compared to being on a roller coaster ride and stepping into the front seat with arms in the air. It is scary.

Before the new idea is voted down, a better move is to consider how well your business will prosper without taking the leap of faith that all will work out. Those who were not willing to get on board with the idea of social media a few years ago, let alone today, are moving behind rather than forward.

Business isn’t just about using social media though. It’s about keeping current with how social media is used and the techniques that help your effort to work best. Being on it doesn’t automatically bring in business or brand awareness. You need to know how to effectively use it.

Effective communication

Our society communicates in a variety of ways. To reach as many audiences as possible, it is our job to learn how to adapt by being able to communicate in as many ways as possible. From a sales perspective, it is wise to create a variety of products and services that utilize these variations to further grow business.

For example, a friend just developed an innovative audio program for his clientele. He proudly stated that the newly designed programs will be downloaded to iPhones and iPads. While I applauded the potential for the program, and effort put into it, I also suggested he incorporate video. Video is the new, upcoming technology that will be prevalent in our society. It is predicted video will soon and easily be transported to iPhone and iPad too. He would miss this segment of the audience if he were to not at least consider the potential.

You will find many ways to implement video and other new cutting edge techniques that will come forth over time. The most important step is to contemplate what is most important to you. What is your message, who are you trying to attract, and how do they communicate?

Upon knowing the answers to those questions in detail, list your priorities for growing business. Each of us is unique with varying approaches to events. Prioritize what you believe will best build your brand and grow your business. Create long-term and short-range projects to help you get to your distant vision.

The other key factor is to get help when the fear or unknown stares you down, in order to take that roller coast ride to the top for incredible success. You will be well on your way to enjoying a Smooth Sale!


Elinor Stutz, CEO of Smooth Sale, LLC authored the International Best-Selling book, “Nice Girls DO Get the Sale: Relationship Building That Gets Results” and “HIRED! How to Use Sales Techniques to Sell Yourself On Interviews”. She provides team sales training, private coaching and business retreats to grow you business. She is available upon request for consultation.