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    Elevate Your Nonprofit by Learning From These 5 Technologies


    Nobody — especially the private sector and government sector — knows how to do more with nothing as well as a nonprofit organization. Stakeholders understandably want costs to be kept in check, yet enacting change in whatever field you’re dedicated to can be a long and expensive process. Resources can still be hard to come …

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    Posted in Corporate Branding

    8 Ways the Best Places to Work Are Nailing Culture


    What sets your company apart from others in the same field? You probably have something up your sleeve about how you provide the best service or amazing contracts for your clients, but what makes you different for your employees? Your sole focus shouldn’t be on attracting new customers, after all. Making sure you’re set up …

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    Posted in Corporate Branding

    5 Ways to Convey Quality to Your Customers


    With so much competition for the same set of customers, savvy business people have to figure out how to cut through the noise to get customers’ attention.

    Customers today are able to do a quick search on products and services to access consumer reports, ratings and opinions. In fact, seventy-five percent of B2B customers rely …

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    Posted in Corporate Branding

    Why Your Staff All Hate HR (and what to do about it)


    The perfect medium between a company and its employees, an entire department dedicated to keeping your employees engaged, or the secret henchmen of the boss, there to do all the dirty work for the guys at the top.

    So, which is it?

    The truth is, in a business world where leaders and managers are increasingly …

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, management, Recruitment

    8 Tips for Designing a Conference Room That’ll Wow Clients


    A meeting room can leave a strong impression on clients. It can either help them come up with fresh, creative ideas, or it can distract them with how uncomfortable and stuffy it is. If you want your clients to remember the former rather than the latter in your next meeting, here are ways to infuse …

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    Posted in Corporate Branding

    Swag Success: How to Use Customized Products for Branding


    Consumers love swag. Whether it’s merchandise from their favorite sports team, movie or video game, the promotional products sector is a multi-billion dollar market. After all, most of us cherish the act of receiving and displaying promotional products based on the franchises we love. The idea behind using swag to advertise and promote your business …

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    Posted in Corporate Branding

    Think Like a Brand


    As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …

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    Posted in Brand Yourself As, Corporate Branding, Marketing, Me 2.0, Personal Branding, Positioning, Skill Development, Sound Branding

    Working for a Startup vs. a Corporation


    Both types of companies have advantages and disadvantages. Below you can have a look at them.


    Corporate companies provide a safer environment. They are financially secure so you can be sure that you will receive your paycheck every month. You have a defined job role. Everybody knows their responsibilities. Therefore, it is enough to…
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    Posted in Career Development, Corporate Branding, Personal Branding, Workplace Success

    Branding Lesson: Revels, Advocate


    As much as I enjoy discussing the similarities between personal and corporate branding, it is just as important to examine the relationship between the two as well as the nuances within. No matter your career “vertical,” an understanding of the way these two types of branding are connected coupled with the points where you can …

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    Posted in Brand Yourself As, Career Development, Corporate Branding, Employer Branding, Me 2.0, Personal Branding, Skill Development, Sound Branding

    Unbrand Yourself the Office Newbie


    You got the job. You’re super pumped. No more living off ramen noodles. Time to take on the corporate world. Unfortunately, day one is nothing to write home about. Even though you have a college degree, no one seems to care. You’re super disappointed, and don’t want to waste the next 8 months struggling to …

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    Posted in Corporate Branding, Personal Branding, Workplace Success
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