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    How to Retain Your Best Employees

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    Hiring great employees is difficult but keeping them in the company for a long time is even more difficult. A low turnover rate is critical for the success of many businesses since it is costly to recruit and train a new employee. The more you retain your employees the more productive your business is especially …

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    Posted in Corporate Branding, People, Personal Branding, Workplace Success

    Tips for Telling Your Company’s Story

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    In a consumer world full of websites and apps that direct customers to the cheapest gas, best deals and lower-priced everything, it can be increasingly difficult to earn customer loyalty. Sometimes your business can’t or won’t compete on price for products and services, so you must gain customer attention through other means.

    Making that human …

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    Posted in Corporate Branding

    Why ISO Certification is Important for Companies?

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    ISO 9001 is an internationally recognized certification which ensures quality of products and services of a company. Being ISO-9001 certified has lots of benefits to corporations. Some of these benefits include but not limited to;

    Increased Credibility and Recognition: ISO 9001 certification is issued by International Organization for Standard and is accepted worldwide. Therefore, having…
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    Posted in Corporate Branding, Employer Branding, Personal Branding, Success Strategies

    The Stronger Brand – Harry Potter or Rick Grimes?

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    Fun or just the facts?  When Ryan Rhoten interviewed me for his podcast, it was more of a conversation and storytelling between two friends over coffee (since we’ve known each other for a while from #brandchat – a weekly chat every Wednesday about branding).

    He asked me – who do you think has the more …

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    Posted in Corporate Branding, Media Branding, Personal Branding

    Win in Business like the Golden State Warriors

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    I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …

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    Posted in Brand Yourself As, Corporate Branding, Employer Branding, Marketing, Media Branding, Personal Branding, Social Media, Success Story

    What Do Best Places to Work Have in Common?

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    Everyone knows the Best Places to Work list which is released every year. If you look at that list, we mainly see tech companies like Google or Microsoft and then we see the big consulting firms like Accenture or PWC. However, sometimes we can also come across with companies we have never even heard of.  …

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    Posted in Corporate Branding, Employer Branding, Personal Branding, Workplace Success

    Recruiting Employees Who Win

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    In business, the companies that hire the best employees are the companies that win. This concept sounds simple, executing on it is an entirely different story. Despite more efficient job ad targeting and increased usage of social recruiting, hiring “difference makers” is – and always has been – a tall sales order.

    It’s basic recruiting …

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    Posted in Corporate Branding, Employer Branding, Recruitment, Success Strategies

    Defining Your Brand’s Values

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    Every brand needs core values. The good news is, your brand already has values. Each member of your team is bringing their values to the work that they do every day. Companies benefit from clearly defined values because it provides a guideline for the decisions you make and how your business should operate.

    So take …

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    Posted in Corporate Branding

    7 Tools from Google to Boost Your Brand

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    Want to boost your brand and elevate your online exposure? Google offers an arsenal of tools to make it possible. Some of these services are well known, while others are a bit obscure. What they all have in common is that they can make a big difference in how your company is seen online.

    Check …

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    Posted in Corporate Branding, Marketing, Personal Branding

    Secrets to a Successful Name for Your Personal Brand

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    Many of the most iconic brands around the world seemingly have little in common, especially if they’re operating in vastly different industries. However, under the surface there is one thing that links them – their understanding of what’s in a name.

    In this article, we’ll look at a few of the things that startups should …

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    Posted in Corporate Branding, Personal Branding, Positioning
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