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    What Do Best Places to Work Have in Common?

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    Everyone knows the Best Places to Work list which is released every year. If you look at that list, we mainly see tech companies like Google or Microsoft and then we see the big consulting firms like Accenture or PWC. However, sometimes we can also come across with companies we have never even heard of.  …

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    Posted in Corporate Branding, Employer Branding, Personal Branding, Workplace Success

    Recruiting Employees Who Win

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    In business, the companies that hire the best employees are the companies that win. This concept sounds simple, executing on it is an entirely different story. Despite more efficient job ad targeting and increased usage of social recruiting, hiring “difference makers” is – and always has been – a tall sales order.

    It’s basic recruiting …

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    Posted in Corporate Branding, Employer Branding, Recruitment, Success Strategies

    Defining Your Brand’s Values

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    Every brand needs core values. The good news is, your brand already has values. Each member of your team is bringing their values to the work that they do every day. Companies benefit from clearly defined values because it provides a guideline for the decisions you make and how your business should operate.

    So take …

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    Posted in Corporate Branding

    7 Tools from Google to Boost Your Brand

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    Want to boost your brand and elevate your online exposure? Google offers an arsenal of tools to make it possible. Some of these services are well known, while others are a bit obscure. What they all have in common is that they can make a big difference in how your company is seen online.

    Check …

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    Posted in Corporate Branding, Marketing, Personal Branding

    Secrets to a Successful Name for Your Personal Brand

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    Many of the most iconic brands around the world seemingly have little in common, especially if they’re operating in vastly different industries. However, under the surface there is one thing that links them – their understanding of what’s in a name.

    In this article, we’ll look at a few of the things that startups should …

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    Posted in Corporate Branding, Personal Branding, Positioning

    David Grutman: Bartending in Aventura to the King of South Beach Nightlife

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    Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

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    Posted in Articles, Brand Yourself As, Career Development, Corporate Branding, eBrand, Employer Branding, entrepreneurship, events, Interview, management, Marketing, Media Branding, Networking, People, Personal Branding, Positioning, PR, Success Story, Success Strategies

    Making a Name for Your Personal Brand

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    In a time where virtually every word imaginable has been used in the creation of a brand name, many entrepreneurs and business owners are finding it difficult to get ahead. The fact is that startups now have to compete on a global scale, increasing the odds of there being some heavy competition against your personal …

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    Posted in Corporate Branding, Personal Branding, Positioning

    How to Increase Traffic with Highly Shareable Content

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    The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and …

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    Posted in Corporate Branding, guest post, Marketing, SEO

    Walking the Tight Rope of Effective Salesmanship

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    Contrary to popular belief, the difference between effective, revenue driving sales professionals and those who consistently miss quota is quite small. More often than not, the loss of business has little to do with their competition.

    Frequently, the problem is more internal. Because many of today’s products and services are highly similar, it’s how the …

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    Posted in Brand Yourself As, Corporate Branding

    Improv’ing MLS Ticket Sales: An Interview with Bryant Pfeiffer

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    Recently, I was fortunate to catch up with Bryant Pfeiffer, VP of Club Services for Major League Soccer (MLS). We connected over our shared affinity for improv comedy, as he has been infusing improv concepts into training for ticket sales reps for multiple sports leagues over several years. In his current role, Bryant is charged …

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    Posted in Career Resources, Corporate Branding, Interview, Media Branding, Skill Development, Success Strategies, Workplace Success
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