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    Working for a Startup vs. a Corporation

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    Both types of companies have advantages and disadvantages. Below you can have a look at them.

    Corporations:

    Corporate companies provide a safer environment. They are financially secure so you can be sure that you will receive your paycheck every month. You have a defined job role. Everybody knows their responsibilities. Therefore, it is enough to…
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    Posted in Career Development, Corporate Branding, Personal Branding, Workplace Success

    Branding Lesson: Revels, Advocate

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    As much as I enjoy discussing the similarities between personal and corporate branding, it is just as important to examine the relationship between the two as well as the nuances within. No matter your career “vertical,” an understanding of the way these two types of branding are connected coupled with the points where you can …

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    Posted in Brand Yourself As, Career Development, Corporate Branding, Employer Branding, Me 2.0, Personal Branding, Skill Development, Sound Branding

    Unbrand Yourself the Office Newbie

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    You got the job. You’re super pumped. No more living off ramen noodles. Time to take on the corporate world. Unfortunately, day one is nothing to write home about. Even though you have a college degree, no one seems to care. You’re super disappointed, and don’t want to waste the next 8 months struggling to …

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    Posted in Corporate Branding, Personal Branding, Workplace Success

    Personal Brands – The Authenticity of the Script

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    A common phrase used in customer service and satire alike, “my pleasure” can mean many things based on simple intonations and inflections further expanded upon by vocal timber, energy and body language. An entire novel can be written based on how the phrase is said. Because a lot of businesses feel these two words are …

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    Posted in Corporate Branding, Personal Branding

    Company Perks That Attract the Best Talent

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    It is getting hard for companies to retain the best talent so every day they implement new company perks to keep their employees happy and attract new ones. While a competitive pay is important, most of the time money is not enough by itself. Therefore, companies should consider implementing the below most loved perks to …

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    Posted in Corporate Branding, People, Personal Branding, Workplace Success

    Diversity and Inclusion in Business

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    There’s something just a little bit … off about the way we talk about diversity. We discuss it with longing, like it’s a rainbow or a unicorn — or something seen only in just the right conditions. Once we witness it, we silently pray it sticks around a while.

    The truth is, diversity doesn’t happen …

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    Posted in Corporate Branding

    Elements of a Great Company Culture

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    A great company culture can help a company recruit the best candidates as well as improve productivity. Therefore, entrepreneurs and small business owners should start building their company culture from day one. However, what do you understand when you think about company culture? Office game rooms, free snacks or casual Fridays? There are much more …

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    Posted in Corporate Branding, Employer Branding, People, Personal Branding

    How to Retain Your Best Employees

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    Hiring great employees is difficult but keeping them in the company for a long time is even more difficult. A low turnover rate is critical for the success of many businesses since it is costly to recruit and train a new employee. The more you retain your employees the more productive your business is especially …

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    Posted in Corporate Branding, People, Personal Branding, Workplace Success

    Tips for Telling Your Company’s Story

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    In a consumer world full of websites and apps that direct customers to the cheapest gas, best deals and lower-priced everything, it can be increasingly difficult to earn customer loyalty. Sometimes your business can’t or won’t compete on price for products and services, so you must gain customer attention through other means.

    Making that human …

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    Posted in Corporate Branding

    Why ISO Certification is Important for Companies?

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    ISO 9001 is an internationally recognized certification which ensures quality of products and services of a company. Being ISO-9001 certified has lots of benefits to corporations. Some of these benefits include but not limited to;

    Increased Credibility and Recognition: ISO 9001 certification is issued by International Organization for Standard and is accepted worldwide. Therefore, having…
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    Posted in Corporate Branding, Employer Branding, Personal Branding, Success Strategies
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