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    How to Increase Traffic with Highly Shareable Content


    The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and …

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    Posted in Corporate Branding, guest post, Marketing, SEO

    Walking the Tight Rope of Effective Salesmanship


    Contrary to popular belief, the difference between effective, revenue driving sales professionals and those who consistently miss quota is quite small. More often than not, the loss of business has little to do with their competition.

    Frequently, the problem is more internal. Because many of today’s products and services are highly similar, it’s how the …

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    Posted in Brand Yourself As, Corporate Branding

    Improv’ing MLS Ticket Sales: An Interview with Bryant Pfeiffer

    Bryant Pfeiffer

    Recently, I was fortunate to catch up with Bryant Pfeiffer, VP of Club Services for Major League Soccer (MLS). We connected over our shared affinity for improv comedy, as he has been infusing improv concepts into training for ticket sales reps for multiple sports leagues over several years. In his current role, Bryant is charged with …

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    Posted in Career Resources, Corporate Branding, Interview, Media Branding, Skill Development, Success Strategies, Workplace Success

    POWER of Branding: An Interview with J.D. Power

    J.D. Power Book

    Recently, I had the opportunity to speak with James David “Dave” Power III, the visionary entrepreneur whose company, J.D. Power & Associates, has become a household name since it’s inception in 1968. Dave shares many of his successes and failures in the new book, POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and …

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    Posted in Career Development, Career Resources, Corporate Branding, entrepreneurship, Interview, Media Branding, Personal Branding, Success Story, Success Strategies

    Taking Action: An Interview with LVLXIII CEO Antonio Brown

    antonio brown

    Recently, I had the opportunity to connect with Antonio Brown, one of the hottest young fashion designers in the market. He is the founder and CEO of the premium men’s fashion brand, LVL XIII (pronounced ‘Level 13′), that recently launched a line of high-end sneakers that is getting a lot of attention. Celebrities such as …

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    Posted in Corporate Branding, entrepreneurship, Interview, Media Branding, Personal Branding, Success Story, Success Strategies

    How to Win Friends in Corporate America

    Corporate America, especially in a down economy is a very difficult place to get ahead. In some corporate cultures, people are out to get each other as much as they are out to win business from prospective clients.

    Politically speaking, you have to be highly savvy to get ahead. By savvy, I am referring to …

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    Posted in Corporate Branding, Employer Branding, Recruitment, Success Strategies

    The Power and Importance of Language in Branding

    “Build a better mousetrap and the world will beat a path to your door,” is an inaccurate phrase attributed accurately to Ralph Waldo Emerson, regarding the power of innovation.

    I thought of this recently after my breakout session seminar at an industry professional development conference and  I realized that the phrase is only partially true.…

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    Posted in Corporate Branding, Personal Branding

    Content Marketing and Personal Branding Success

    Content marketing–telling stories and sharing helpful, relevant information–plays a key role in building your personal brand.

    Although branding is usually discussed in terms of behavior, the quality of the content you prepare for building your personal brand, or the building your employer’s corporate brand, is equally important.

    “As many speakers at Content Marketing World 2013 …

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    Posted in authors corner, Corporate Branding, Personal Branding, Social Media

    Building Your Personal Brand When Things Go Wrong

    Corporate and personal brand building is easy on sunny days when everything is proceeding on schedule.

    This is true, whether you’re an employee, a self-employed professional, or a huge corporation–like one of the largest airlines in the world.

    The real test of a brand’s commitment to brand building customer service is when everything goes wrong…like …

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    Posted in authors corner, Corporate Branding, Personal Branding, Success Strategies

    Can Instagram Be a Branding Tool for Your Business?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email …

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    Posted in Corporate Branding, eBrand, entrepreneurship, Personal Branding
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