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    Why Your Staff All Hate HR (and what to do about it)

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    The perfect medium between a company and its employees, an entire department dedicated to keeping your employees engaged, or the secret henchmen of the boss, there to do all the dirty work for the guys at the top.

    So, which is it?

    The truth is, in a business world where leaders and managers are increasingly …

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, management, Recruitment

    8 Tips for Designing a Conference Room That’ll Wow Clients

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    A meeting room can leave a strong impression on clients. It can either help them come up with fresh, creative ideas, or it can distract them with how uncomfortable and stuffy it is. If you want your clients to remember the former rather than the latter in your next meeting, here are ways to infuse …

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    Posted in Corporate Branding

    Swag Success: How to Use Customized Products for Branding

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    Consumers love swag. Whether it’s merchandise from their favorite sports team, movie or video game, the promotional products sector is a multi-billion dollar market. After all, most of us cherish the act of receiving and displaying promotional products based on the franchises we love. The idea behind using swag to advertise and promote your business …

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    Posted in Corporate Branding

    Think Like a Brand

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    As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …

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    Posted in Brand Yourself As, Corporate Branding, Marketing, Me 2.0, Personal Branding, Positioning, Skill Development, Sound Branding

    Working for a Startup vs. a Corporation

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    Both types of companies have advantages and disadvantages. Below you can have a look at them.

    Corporations:

    Corporate companies provide a safer environment. They are financially secure so you can be sure that you will receive your paycheck every month. You have a defined job role. Everybody knows their responsibilities. Therefore, it is enough to…
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    Posted in Career Development, Corporate Branding, Personal Branding, Workplace Success

    Branding Lesson: Revels, Advocate

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    As much as I enjoy discussing the similarities between personal and corporate branding, it is just as important to examine the relationship between the two as well as the nuances within. No matter your career “vertical,” an understanding of the way these two types of branding are connected coupled with the points where you can …

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    Posted in Brand Yourself As, Career Development, Corporate Branding, Employer Branding, Me 2.0, Personal Branding, Skill Development, Sound Branding

    Unbrand Yourself the Office Newbie

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    You got the job. You’re super pumped. No more living off ramen noodles. Time to take on the corporate world. Unfortunately, day one is nothing to write home about. Even though you have a college degree, no one seems to care. You’re super disappointed, and don’t want to waste the next 8 months struggling to …

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    Posted in Corporate Branding, Personal Branding, Workplace Success

    Personal Brands – The Authenticity of the Script

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    A common phrase used in customer service and satire alike, “my pleasure” can mean many things based on simple intonations and inflections further expanded upon by vocal timber, energy and body language. An entire novel can be written based on how the phrase is said. Because a lot of businesses feel these two words are …

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    Posted in Corporate Branding, Personal Branding

    Company Perks That Attract the Best Talent

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    It is getting hard for companies to retain the best talent so every day they implement new company perks to keep their employees happy and attract new ones. While a competitive pay is important, most of the time money is not enough by itself. Therefore, companies should consider implementing the below most loved perks to …

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    Posted in Corporate Branding, People, Personal Branding, Workplace Success

    Diversity and Inclusion in Business

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    There’s something just a little bit … off about the way we talk about diversity. We discuss it with longing, like it’s a rainbow or a unicorn — or something seen only in just the right conditions. Once we witness it, we silently pray it sticks around a while.

    The truth is, diversity doesn’t happen …

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    Posted in Corporate Branding
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