Category: Influencer

Bud Light
Corporate BrandingInfluencerNews

Bud Light’s Transgender Promotion: Impact on U.S. Market Share

Bud Light, the popular beer brand owned by Anheuser-Busch InBev, recently faced challenges in its U.S. market share after a promotion with a transgender influencer sparked controversy. This article delves into the details of the promotion, its impact, and the company’s efforts to stabilize its market share. Consumer sentiments and investor opinions regarding the incident …

InfluencerMarketingNewsSocial Media

Threads App Unleashes the Future of Influencer Marketing: Prepare to Revolutionize Your Brand!

Platforms like Instagram have revolutionized the way we connect and engage with others, and now, a new app called Threads is set to take the influencer marketing world by storm. With over 150 million downloads within its first two weeks, the app has caught the attention of brands and marketers worldwide. In this article, we …

InfluencerNewsPersonal BrandingSocial Media

Understanding the Impact of Salary Transparency: Insights from a Tech TikTok Creator

Platforms like TikTok have become powerful tools for individuals to share their stories, expertise, and even their career journeys. One such individual is Charlotte Chaze, a data analyst and tech TikTok creator who recently sparked conversation by posting her salary history on LinkedIn. While Chaze believes in the power of transparency, she also cautions against …

InfluencerNewsPersonal Branding

Influencers and the SAG-AFTRA Strike: Guidelines and Responsibilities

In the era of digital media, influencers have become a significant force in the entertainment industry. However, their role and responsibilities are not exempt from the impact of strikes, such as the ongoing SAG-AFTRA strike. As an influencer, it’s crucial to understand the guidelines and rules set by SAG-AFTRA to navigate this challenging situation while …