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    How to Increase Traffic with Highly Shareable Content

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    The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and …

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    Posted in Corporate Branding, guest post, Marketing, SEO

    Genuine Friendships and Integrity in Nightlife with Jesse Waits

    I recently had the opportunity to chat with Jesse Waits, Managing Partner and Co-Founder of XS and Tryst. Waits led XS to repeat appearances as the number one club on Nightclub & Bar’s Top 100 list in 2011, 2013, 2014 and 2015. In the interview we cover topics such as relationship management, ethics, and event …

    Posted in Articles, Career Development, entrepreneurship, Interview, management, Marketing, Networking, People, Personal Branding, PR, Reputation Management, Skill Development, Social Media, Success Story, Success Strategies

    Email is a Relationship and a Conversation

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    3 Tips to Get Started

    As a small business owner, you are always on the lookout for affordable ways to spread the good word about your business to potential customers. More importantly, you want to connect and maintain healthy relationships with customers, as this is how you guarantee good business referrals and word of mouth. …

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    Posted in Marketing, Networking, Personal Branding

    Entertainment And Good People with Brad Haugen, CMO SB Projects

    Last week I sat down with Brad Haugen, CMO of SB Projects, in their Los Angeles office to talk about entertainment and marketing. SB Projects is the management firm associated with Justin Bieber, Ariana Grande, and the new tv show Scorpion. In the interview we cover topics such as mentorship, creativity, good people, and authenticity.…

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    Posted in Articles, entrepreneurship, Interview, Marketing, People, Success Strategies

    The Discomfort Zone: An Interview with Dr. Marcia Reynolds

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    Recently, I had the privilege of speaking with Dr. Marcia Reynolds, author of the new book, The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs (Berrett-Koehler Publishers, October 2014). Dr. Reynolds works with clients around the world who seek to develop effective leaders, and understands organizational cultures, what blocks communication and innovation, and what is needed …

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    Posted in authors corner, Career Development, Career Resources, Interview, Marketing, Media Branding, Personal Branding, Skill Development, Success Strategies, Workplace Success

    Why You Need to Marry Marketing to Technology

    Marketing and Technology sitting in a tree, K-I-S-S-I-N-G. First comes love, then comes marriage, then comes MarTech in a baby carriage.

    Marketing and Technology consummated their union with the birth of last week’s MarTech Boston. The first-ever conference dedicated to marketing technology leaders, MarTech kicked off August 19th at the Seaport Hotel Boston and featured speakers …

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    Posted in Marketing

    Why Visual Content Is Important For Personal Branding

    How your brand image is ‘seen’ or projected visually is important to your audience and the bottom line. A variety of appealing images and videos will not only increase engagement in your marketing, but will also create a greater awareness of your brand.

    Visual content marketing is a way for your brand to present unique …

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    Posted in Marketing, Personal Branding, Social Media

    7 Content Ideas for Personal Branding Success

    Save time creating the content you need for personal branding success using the following 7 content themes, or timeless content categories.

    The best way to build your personal brand is to consistently provide helpful, relevant content to others in your field. This approach attracts search engine traffic as well as both the experts and newcomers …

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    Posted in Marketing, Personal Branding, Success Strategies

    Klout as a Personal Brand Builder

    When it comes to personal branding with social media what might come to mind are things like keeping your Facebook and Twitter accounts professional should your prospective employer Google you; or, deciding on your visual branding. But did you know that Klout can also help you build a brand?

    Wikipedia defines Klout as:  “…a website …

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    Posted in Marketing, Personal Branding, Social Media

    4 Clichés To Remove From Your Personal Brand

    Are you a self-proclaimed social media guru? Do you consider yourself a people person? If so, you’re about to learn some important lessons about personal brand management.

    You’ve probably been told to avoid clichés as much as possible throughout your job, writing, and social media, right? Although most people can relate to the majority of …

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    Posted in Marketing, Networking, Personal Branding, Social Media
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