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    The Theory of BRANDarchy

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    Welcome to the world where we constantly discuss branding. And while the name of this site certainly refers to personal branding, in particular, the parallels between this and corporate branding should not be ignored. To illustrate this, let me introduce a concept that you may or may not have heard of–one that you can use …

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    Posted in Brand Yourself As, Career Development, Marketing, Personal Branding, Sound Branding

    How to Grow Your Personal Brand Through Content

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    Content and content marketing has been growing across sectors for some time now, and it’s only getting bigger. With the implications for their brand identity, site traffic and online presence, more and more businesses are increasing their content teams and output.

    But it’s not just big business brands that can benefit from content, it can …

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    Posted in Brand Yourself As, Career Development, eBrand, Marketing, Media Branding, Personal Branding, Reputation Management, Social Media

    How to Not Be Just Another Boring E-commerce Site

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    Anybody can use a drag and drop website builder, upload a few products, and launch an e-commerce store. But, not everybody will experience success with this business venture. Here’s how to make your online store stand out from the rest.

    When hiring, look for good cultural fits.

    To some, e-commerce is still a fairly new …

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    Posted in eBrand, Marketing

    Compel Your Brand’s Audience With Great Content to Make a Purchase

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    A well planned and compelling content marketing strategy can bring in more leads and sales for your personal brand. In order to effectively reach your community you need to put forth a message that causes your readers to want to take action.

    Content that converts into sales is original and appeals to the needs of …

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    Posted in Marketing, Personal Branding

    Use Agile Marketing to Bring More Visibility to Your Brand

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    Being ready for the next big trend or story is essential to building your personal brand online. But in order to effectively stay on track with what is going on in your market, it is important to have good research and analytics in place.

    Are your conversations in alignment with what’s being shared on social …

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    Posted in Marketing

    Stand Out on Social Media – Visual Marketing Strategies

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    How your personal brand’s image is seen by others is important to your growth and sales. A mix of appealing images and video will not only increase engagement in your social media marketing, but will also establish credibility as your community shares your content.

    The need for a brand to present unique and valuable visual …

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    Posted in Marketing, Personal Branding, Social Media

    3 Ways to Promote Yourself without being Annoying

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    Entrepreneurs are their own best marketing experts. They know their businesses, products and services inside and out, and operate as brand evangelists when they are on and off the job. The passion entrepreneurs have for what they bring to the market is often energetic and endless. This can be both positive and negative when it …

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    Posted in guest post, Marketing, Personal Branding

    6 Ways To Stay Top of Mind After An Event

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    You went to a networking event, chatted with new contacts, and collected cards. Now what?  There are multitudes of things you can do to make a personal and lasting impression past the first interaction. Now that you’ve done your due diligence in attending a networking event and connecting with peers, it’s time to begin the …

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    Posted in events, Marketing, Media Branding, Personal Branding

    Ignore and Build Your Brand

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    I’ve been editor of this blog for six years and across the years I’ve seen my fair share of naysayers saying “there’s no such thing as personal brands”.  Funny, it’s those same people who say that who are often working hard building their online reputation, investing in promotions and content marketing to boost their “image” …

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    Posted in Brand Yourself As, Marketing, Personal Branding

    Captivating Captivology: An Interview with Ben Parr

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    From the mind of writer Ben Parr comes his first work, Captivology: The Science of Capturing People’s Attention, a scientific and psychological approach to how attention is captured. In It, Parr addresses the role technology has played in severely lowering our attention spans due to the 24/7 access to unlimited entertainment it provides. Because of …

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    Posted in Book Reviews, entrepreneurship, Marketing, Personal Branding
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