• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    Stand Out on Social Media – Visual Marketing Strategies

    shutterstock_229429942

    How your personal brand’s image is seen by others is important to your growth and sales. A mix of appealing images and video will not only increase engagement in your social media marketing, but will also establish credibility as your community shares your content.

    The need for a brand to present unique and valuable visual …

    Tagged with: ,
    Posted in Marketing, Personal Branding, Social Media

    3 Ways to Promote Yourself without being Annoying

    shutterstock_196329677

    Entrepreneurs are their own best marketing experts. They know their businesses, products and services inside and out, and operate as brand evangelists when they are on and off the job. The passion entrepreneurs have for what they bring to the market is often energetic and endless. This can be both positive and negative when it …

    Tagged with: , ,
    Posted in guest post, Marketing, Personal Branding

    6 Ways To Stay Top of Mind After An Event

    shutterstock_154665728

    You went to a networking event, chatted with new contacts, and collected cards. Now what?  There are multitudes of things you can do to make a personal and lasting impression past the first interaction. Now that you’ve done your due diligence in attending a networking event and connecting with peers, it’s time to begin the …

    Tagged with: , , , ,
    Posted in events, Marketing, Media Branding, Personal Branding

    Ignore and Build Your Brand

    shutterstock_198676799

    I’ve been editor of this blog for six years and across the years I’ve seen my fair share of naysayers saying “there’s no such thing as personal brands”.  Funny, it’s those same people who say that who are often working hard building their online reputation, investing in promotions and content marketing to boost their “image” …

    Tagged with: , ,
    Posted in Brand Yourself As, Marketing, Personal Branding

    Captivating Captivology: An Interview with Ben Parr

    Ben Parr ap

    From the mind of writer Ben Parr comes his first work, Captivology: The Science of Capturing People’s Attention, a scientific and psychological approach to how attention is captured. In It, Parr addresses the role technology has played in severely lowering our attention spans due to the 24/7 access to unlimited entertainment it provides. Because of …

    Tagged with: , , ,
    Posted in Book Reviews, entrepreneurship, Marketing, Personal Branding

    Trade Show Guide: 5 Things Every Entrepreneur Should Know

    shutterstock_178610705

    Trade shows are a fantastic platform for entrepreneurs to help grow their business and improve personal branding. Businesses with an exhibit at a trade show can grow their brands quickly due to accessible networking with niche leaders. They can also engage show attendees with an informative and eye-catching booth, which often results in leads.

    Entrepreneurs …

    Tagged with: , ,
    Posted in Marketing

    How to Brand Yourself through Mobile without an App

    1

    Building a personal brand online is a multi-channel effort. It is not enough to just have a website, or just be on Facebook, or just have a LinkedIn account. If you really want to expand awareness about you and your personal brand, you need to be in a lot of places all at once. Increasingly, …

    Tagged with: , ,
    Posted in Marketing, Personal Branding, Social Media

    Win in Business like the Golden State Warriors

    shutterstock_267552185

    I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …

    Tagged with: , , , , ,
    Posted in Brand Yourself As, Corporate Branding, Employer Branding, Marketing, Media Branding, Personal Branding, Social Media, Success Story

    Creating a YouTube Channel for Your Personal Brand

    shutterstock_262793945

    While there are several platforms you can host your videos on, you cannot deny the leader in the video space is YouTube.  Even though other platforms can be perceived as more professional or you may even have more control of ads appearing or not and recommended videos appearing or not, remember what I said about …

    Tagged with: , ,
    Posted in Marketing, Personal Branding

    How to Craft Job Search Emails That Get Read

    shutterstock_250745089

    AS A PROFESSIONAL HEADHUNTER I GET LITERALLY HUNDREDS OF EMAILS EACH AND EVERY BUSINESS DAY FROM POTENTIAL CANDIDATES FOR POSITIONS I AM ATTEMPTING TO FILL for our recruiting firm’s hiring company clients. Here is a sad, depressing, discouraging fact about the overwhelming majority of these emails: Most are very poorly written and constructed, confused and …

    Tagged with: , ,
    Posted in Brand Yourself As, Career Development, Job Search, Marketing, Personal Branding, Positioning, Skill Development, Success Strategies
    Content Partners
    As Seen In