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    10 Ways to See Your Brand With Fresh Eyes


    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

    1. Let Someone Else Do the Looking 

    It’s really difficult …

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    Posted in entrepreneurship, management, Marketing, Media Branding

    5 Questions to Ask Before You Launch Your Info Product


    Although there’s still value in education via hard copy, tons of digital nomads are on the hunt for quick answers. There’s an opportunity to capitalize on this trend, by using the sale of information products. The following questions will help you triple check your product creation, and profit from this opportunity.

    Does this product accurately …

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    Posted in entrepreneurship, Marketing, Misc, Positioning

    Think Like a Brand


    As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …

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    Posted in Brand Yourself As, Corporate Branding, Marketing, Me 2.0, Personal Branding, Positioning, Skill Development, Sound Branding

    5 Ways To Promote Your Personal Brand’s Blog


    Great content for your personal brand’s blog is a good start, but what about spreading the word in order to attract more readers? There are many effective strategies available, including cross promotion on social media and other publishing platforms. Key steps can also ensure your content gets the most traction online.

    How to rise above …

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    Posted in Marketing, Personal Branding

    Now It’s Time To Show Your Character(s) On Twitter


    In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when Twitter announced changes to the way we will tweet.

    In the coming months, we're introducing new ways for you to express even more with a Tweet: …

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    Posted in Brand Yourself As, Employer Branding, Marketing, Personal Branding, Positioning, Social Media, Sound Branding

    The Theory of BRANDarchy


    Welcome to the world where we constantly discuss branding. And while the name of this site certainly refers to personal branding, in particular, the parallels between this and corporate branding should not be ignored. To illustrate this, let me introduce a concept that you may or may not have heard of–one that you can use …

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    Posted in Brand Yourself As, Career Development, Marketing, Personal Branding, Sound Branding

    How to Grow Your Personal Brand Through Content


    Content and content marketing has been growing across sectors for some time now, and it’s only getting bigger. With the implications for their brand identity, site traffic and online presence, more and more businesses are increasing their content teams and output.

    But it’s not just big business brands that can benefit from content, it can …

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    Posted in Brand Yourself As, Career Development, eBrand, Marketing, Media Branding, Personal Branding, Reputation Management, Social Media

    How to Not Be Just Another Boring E-commerce Site


    Anybody can use a drag and drop website builder, upload a few products, and launch an e-commerce store. But, not everybody will experience success with this business venture. Here’s how to make your online store stand out from the rest.

    When hiring, look for good cultural fits.

    To some, e-commerce is still a fairly new …

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    Posted in eBrand, Marketing

    Compel Your Brand’s Audience With Great Content to Make a Purchase


    A well planned and compelling content marketing strategy can bring in more leads and sales for your personal brand. In order to effectively reach your community you need to put forth a message that causes your readers to want to take action.

    Content that converts into sales is original and appeals to the needs of …

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    Posted in Marketing, Personal Branding

    Use Agile Marketing to Bring More Visibility to Your Brand


    Being ready for the next big trend or story is essential to building your personal brand online. But in order to effectively stay on track with what is going on in your market, it is important to have good research and analytics in place.

    Are your conversations in alignment with what’s being shared on social …

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    Posted in Marketing
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