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    Using the Holiday Season to Bolster Mobile Ecommerce

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    Holidays can be a trying time for any company. While some companies see increased profitability and patronage during this time of year, other businesses struggle with marketing, consumer interest and increasing labor costs. However, many of these issues can be eliminated by adapting your ecommerce platform to the mobile-centric nature of today’s online shoppers.

    Start …

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    Posted in entrepreneurship, Marketing

    7 Must Follow Holiday Marketing Tips

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    Tis the season for Starbucks red cups, Coca Cola polar bears, the majestic Clydesdales, and more. The holidays are a marketer’s dream come true. If you play your cards right, Q4 can be incredibly profitable for you and your business.

    1. Don’t make assumptions.

    Don’t just assume that your customers delight upon hearing Christmas greetings. …

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    Posted in Marketing, Personal Branding

    11 Differences Between Branding and Marketing You Need to Understand

    puzzle-562566_640 What’s one difference between branding and marketing that people often misunderstand?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow …

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    Posted in Brand Mystery, Marketing, Media Branding

    13 Ways to Researching Your Competing Brands

    download-1666700_640 What is one tip for doing research into brands that may be similar to yours and therefore potential competitors?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program …

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    Posted in brand matchup, Marketing

    10 Factors That Determine a Great Hire’s Personal Brand

    businessman-1492563_640 What do you look for when evaluating potential employees’ personal brands?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow …

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    Posted in brand matchup, Brand Mystery, Marketing

    9 Signs Your Brand’s Communication Is Suffocating Its Audience

    bored-16811_640 What’s one sign you are over-communicating when it comes to your brand?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and …

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    Posted in Marketing

    10 Ways to See Your Brand With Fresh Eyes

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    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

    1. Let Someone Else Do the Looking 

    It’s really difficult …

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    Posted in entrepreneurship, management, Marketing, Media Branding

    5 Questions to Ask Before You Launch Your Info Product

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    Although there’s still value in education via hard copy, tons of digital nomads are on the hunt for quick answers. There’s an opportunity to capitalize on this trend, by using the sale of information products. The following questions will help you triple check your product creation, and profit from this opportunity.

    Does this product accurately …

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    Posted in entrepreneurship, Marketing, Misc, Positioning

    Think Like a Brand

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    As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …

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    Posted in Brand Yourself As, Corporate Branding, Marketing, Me 2.0, Personal Branding, Positioning, Skill Development, Sound Branding

    5 Ways To Promote Your Personal Brand’s Blog

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    Great content for your personal brand’s blog is a good start, but what about spreading the word in order to attract more readers? There are many effective strategies available, including cross promotion on social media and other publishing platforms. Key steps can also ensure your content gets the most traction online.

    How to rise above …

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    Posted in Marketing, Personal Branding
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