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    The Discomfort Zone: An Interview with Dr. Marcia Reynolds

    TDZ Jacket

    Recently, I had the privilege of speaking with Dr. Marcia Reynolds, author of the new book, The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs (Berrett-Koehler Publishers, October 2014). Dr. Reynolds works with clients around the world who seek to develop effective leaders, and understands organizational cultures, what blocks communication and innovation, and what is needed …

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    Posted in authors corner, Career Development, Career Resources, Interview, Marketing, Media Branding, Personal Branding, Skill Development, Success Strategies, Workplace Success

    Why You Need to Marry Marketing to Technology

    Marketing and Technology sitting in a tree, K-I-S-S-I-N-G. First comes love, then comes marriage, then comes MarTech in a baby carriage.

    Marketing and Technology consummated their union with the birth of last week’s MarTech Boston. The first-ever conference dedicated to marketing technology leaders, MarTech kicked off August 19th at the Seaport Hotel Boston and featured speakers …

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    Posted in Marketing

    Why Visual Content Is Important For Personal Branding

    How your brand image is ‘seen’ or projected visually is important to your audience and the bottom line. A variety of appealing images and videos will not only increase engagement in your marketing, but will also create a greater awareness of your brand.

    Visual content marketing is a way for your brand to present unique …

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    Posted in Marketing, Personal Branding, Social Media

    7 Content Ideas for Personal Branding Success

    Save time creating the content you need for personal branding success using the following 7 content themes, or timeless content categories.

    The best way to build your personal brand is to consistently provide helpful, relevant content to others in your field. This approach attracts search engine traffic as well as both the experts and newcomers …

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    Posted in Marketing, Personal Branding, Success Strategies

    Klout as a Personal Brand Builder

    When it comes to personal branding with social media what might come to mind are things like keeping your Facebook and Twitter accounts professional should your prospective employer Google you; or, deciding on your visual branding. But did you know that Klout can also help you build a brand?

    Wikipedia defines Klout as:  “…a website …

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    Posted in Marketing, Personal Branding, Social Media

    4 Clichés To Remove From Your Personal Brand

    Are you a self-proclaimed social media guru? Do you consider yourself a people person? If so, you’re about to learn some important lessons about personal brand management.

    You’ve probably been told to avoid clichés as much as possible throughout your job, writing, and social media, right? Although most people can relate to the majority of …

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    Posted in Marketing, Networking, Personal Branding, Social Media

    Make Likes Matter to Your Word of Mouth

    Research has shown that close to 70 percent of adults with access to the Internet log in to Facebook daily. Such numbers present a good opportunity for personal brands to reach to their target audiences faster. Consider who you want to reach who would be a great referral source, connection, provider of up-to-date information in …

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    Posted in Marketing, Personal Branding, Social Media

    Focus on Benefits and Buyer Motivation to Make Sales

    One mistake made by many new business owners is focusing on the features of their products or services when advertising. Having great features is important to building a successful business, but advertising features is not the most effective way to market your product or service. Consumers don’t care much about your great features. What they …

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    Posted in entrepreneurship, Marketing, Personal Branding, Success Strategies

    Basic Articles Mean Mediocre Articles

    Rescue me from beginners’ secrets!

    Everywhere I turn, I’m inundated by yet another article about “social media secrets” or “blogging secrets” that don’t contain any actual secrets. They’re such beginning-level articles that, if they had any secrets, have the worst-kept secrets anyone has ever known.

    “Psst, hey buddy. Edison invented the light bulb. Don’t tell …

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    Posted in Career Development, Marketing, Personal Branding, Reputation Management

    Brand Check-Up: 4 Questions to Ask Your Market

    Creating a brand focuses your message so that your consumers know your mission and values. But a brand isn’t static. Instead, it’s a dynamic, living, breathing asset that should transform as you and your market changes. Trends come and go. Customer needs change. The skills and services you offer expand or contract. Through all these …

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    Posted in Marketing, Personal Branding, Positioning
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