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    7 Tools from Google to Boost Your Brand

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    Want to boost your brand and elevate your online exposure? Google offers an arsenal of tools to make it possible. Some of these services are well known, while others are a bit obscure. What they all have in common is that they can make a big difference in how your company is seen online.

    Check …

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    Posted in Corporate Branding, Marketing, Personal Branding

    David Grutman: Bartending in Aventura to the King of South Beach Nightlife

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    Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

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    Posted in Articles, Brand Yourself As, Career Development, Corporate Branding, eBrand, Employer Branding, entrepreneurship, events, Interview, management, Marketing, Media Branding, Networking, People, Personal Branding, Positioning, PR, Success Story, Success Strategies

    7 Ways to Enhance Your Personal Brand’s Video Presence

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    Visual content has quickly become the center of attention in marketing, with micromedia often stealing the spotlight thanks to platforms such as Vine, Instagram and Pinterest. At this point, incorporating the same kind of media into your own content strategy is downright essential. This doesn’t just include images, however. Videos are just as important – …

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    Posted in guest post, Marketing, Social Media, Success Strategies

    Preserving Your Personal Brand when Dealing with Negative Reviews

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    For a small business working hard to an entrepreneur trying to strike out on their own, your personal and professional reviews can make or break you. A good reputation is invaluable. A lot of consumers today use online resources to find reviews of products and services before making a purchase decision. A bad review on …

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    Posted in Marketing, Personal Branding, Reputation Management

    7 Ways to Repurpose Content for Your Personal Brand

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    It can be difficult for small businesses operating in competitive markets to get ahead, especially when you consider the fact that they don’t typically have access to marketing departments and unlimited resources or funds.

    So what advantages do small businesses have over their larger counterparts? The answer is their personal brand, as opposed to a …

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    Posted in Marketing, Personal Branding, Social Media

    How to Increase Traffic with Highly Shareable Content

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    The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and …

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    Posted in Corporate Branding, guest post, Marketing, SEO

    Genuine Friendships and Integrity in Nightlife with Jesse Waits

    I recently had the opportunity to chat with Jesse Waits, Managing Partner and Co-Founder of XS and Tryst. Waits led XS to repeat appearances as the number one club on Nightclub & Bar’s Top 100 list in 2011, 2013, 2014 and 2015. In the interview we cover topics such as relationship management, ethics, and event …

    Posted in Articles, Career Development, entrepreneurship, Interview, management, Marketing, Networking, People, Personal Branding, PR, Reputation Management, Skill Development, Social Media, Success Story, Success Strategies

    Email is a Relationship and a Conversation

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    3 Tips to Get Started

    As a small business owner, you are always on the lookout for affordable ways to spread the good word about your business to potential customers. More importantly, you want to connect and maintain healthy relationships with customers, as this is how you guarantee good business referrals and word of mouth. …

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    Posted in Marketing, Networking, Personal Branding

    Entertainment And Good People with Brad Haugen, CMO SB Projects

    Last week I sat down with Brad Haugen, CMO of SB Projects, in their Los Angeles office to talk about entertainment and marketing. SB Projects is the management firm associated with Justin Bieber, Ariana Grande, and the new tv show Scorpion. In the interview we cover topics such as mentorship, creativity, good people, and authenticity.…

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    Posted in Articles, entrepreneurship, Interview, Marketing, People, Success Strategies

    The Discomfort Zone: An Interview with Dr. Marcia Reynolds

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    Recently, I had the privilege of speaking with Dr. Marcia Reynolds, author of the new book, The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs (Berrett-Koehler Publishers, October 2014). Dr. Reynolds works with clients around the world who seek to develop effective leaders, and understands organizational cultures, what blocks communication and innovation, and what is needed …

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    Posted in authors corner, Career Development, Career Resources, Interview, Marketing, Media Branding, Personal Branding, Skill Development, Success Strategies, Workplace Success
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