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    Ignore and Build Your Brand


    I’ve been editor of this blog for six years and across the years I’ve seen my fair share of naysayers saying “there’s no such thing as personal brands”.  Funny, it’s those same people who say that who are often working hard building their online reputation, investing in promotions and content marketing to boost their “image” …

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    Posted in Brand Yourself As, Marketing, Personal Branding

    Captivating Captivology: An Interview with Ben Parr

    Ben Parr ap

    From the mind of writer Ben Parr comes his first work, Captivology: The Science of Capturing People’s Attention, a scientific and psychological approach to how attention is captured. In It, Parr addresses the role technology has played in severely lowering our attention spans due to the 24/7 access to unlimited entertainment it provides. Because of …

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    Posted in Book Reviews, entrepreneurship, Marketing, Personal Branding

    Trade Show Guide: 5 Things Every Entrepreneur Should Know


    Trade shows are a fantastic platform for entrepreneurs to help grow their business and improve personal branding. Businesses with an exhibit at a trade show can grow their brands quickly due to accessible networking with niche leaders. They can also engage show attendees with an informative and eye-catching booth, which often results in leads.

    Entrepreneurs …

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    Posted in Marketing

    How to Brand Yourself through Mobile without an App


    Building a personal brand online is a multi-channel effort. It is not enough to just have a website, or just be on Facebook, or just have a LinkedIn account. If you really want to expand awareness about you and your personal brand, you need to be in a lot of places all at once. Increasingly, …

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    Posted in Marketing, Personal Branding, Social Media

    Win in Business like the Golden State Warriors


    I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …

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    Posted in Brand Yourself As, Corporate Branding, Employer Branding, Marketing, Media Branding, Personal Branding, Social Media, Success Story

    Creating a YouTube Channel for Your Personal Brand


    While there are several platforms you can host your videos on, you cannot deny the leader in the video space is YouTube.  Even though other platforms can be perceived as more professional or you may even have more control of ads appearing or not and recommended videos appearing or not, remember what I said about …

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    Posted in Marketing, Personal Branding

    How to Craft Job Search Emails That Get Read


    AS A PROFESSIONAL HEADHUNTER I GET LITERALLY HUNDREDS OF EMAILS EACH AND EVERY BUSINESS DAY FROM POTENTIAL CANDIDATES FOR POSITIONS I AM ATTEMPTING TO FILL for our recruiting firm’s hiring company clients. Here is a sad, depressing, discouraging fact about the overwhelming majority of these emails: Most are very poorly written and constructed, confused and …

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    Posted in Brand Yourself As, Career Development, Job Search, Marketing, Personal Branding, Positioning, Skill Development, Success Strategies

    Want to Get Ahead? Go on Vacation!


    Feel always behind and that you’ll never get ahead? Do you wonder if all these delayed tasks, missed meetings and unkempt desk are negatively affecting your personal brand?

    Yes, they are.

    Being unproductive or giving the impression on being ineffective taints you in a negative light that will have lasting effects.

    If you’ve missed a …

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    Posted in Marketing, Personal Branding

    Graduating from Promoter to Music Executive with Milan Ackerman

    This week I got the chance to sit down with Milan Ackerman, VP of 36Brickhouse. Their client roster includes Waka Flocka Flame, Southside, Azizi Gibson, Our Neon Dreams, and Ben G. Milan has been a driving force in expanding his clients music into new verticals outside of entertainment. During the course of the interview we …

    Posted in Interview, Marketing, Media Branding, People, Personal Branding, Success Story, Success Strategies

    7 Tools from Google to Boost Your Brand


    Want to boost your brand and elevate your online exposure? Google offers an arsenal of tools to make it possible. Some of these services are well known, while others are a bit obscure. What they all have in common is that they can make a big difference in how your company is seen online.

    Check …

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    Posted in Corporate Branding, Marketing, Personal Branding
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