Mobilize Your Brand | Personal Branding Blog - Stand Out In Your Career


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  • Mobilize Your Brand

    Heather Huhman, a contributing author to the Personal Branding Blog and President of ComeRecommended.com , cited three personal branding predictions for 2011. One of them focused on mobile applications and websites. What have you done to prepare for your personal brand to go mobile?

    Just look at the stats:

    • 87% of Americans have mobile phones
    • 72% of consumers regularly send/receive text messages.
    • Consumers send 664 texts per month vs. making and receiving 176 phone calls.
    • Worldwide mobile – 5 Billion vs. Personal Computer Penetration 1.1 Billion
    • Mobile web usage is not just for generation Y – it’s growing amongst all generations

    In fact, 55 million people use mobile web as their number one choice to surf the web and find information

    -Source: Kelsey, 2009 and Accenture.

    • Google is the most popular mobile internet site
    • Second, is Facebook.
    • Third, are Yahoo sites.

    -Source: Mobile Metrix, Feb. 2010

    Ask yourself

    What methods are you using to start a dialogue with potential employers, clients or contacts using a mobile device?

    When was the last time you looked at your online profiles? Are they mobile compatible? Can the be read easily in one look via a SmartPhone or do you just see a portion of who you are?

    1. Take a mobile review of all your profiles. Who measures up and is ready for your mobile connections? Who isn’t?

    2. Since Facebook is the number one social network and the number two mobile destination, having a Facebook business profile – for you and/or for your business – is a must have. Do you have one?

    If so, please share your Facebook URL in the comment section below so we can take a look at how you manage your brand on Facebook!

    3. Is your blog and/or personal site, mobile ready?

    As we reach the halfway point of 2011 in one month, my question to you is simple – what have you done to mobilize your brand?

    Author:

    Maria Elena Duron, is managing editor of the Personal Branding Blog and is also the CEO (chief engagement officer) of buzz2bucks.coma word of mouth marketing firm. She helps create connection, credibility, community and cha-ching through mobile marketing and social commerce around your brand. Maria Duron is co-founder of #brandchat - a weekly twitter chat focused on every aspect of branding.

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    Maria Elena Duron is a connector, trainer and coach. Small Business Owners that work with Maria Elena develop a profitable relationship building system, appeal to their brand advocates, and increase sales. Take the uncertainty out of how your personal and business brand delivers business -Get Your Checklist.

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    Posted in eBrand, Networking, Personal Branding, Positioning, Social Media, Success Strategies
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    8 comments on “Mobilize Your Brand
    1. avatar
      EXPERT

      Have to give a shout out to http://www.weebly.com as they format their websites very well for mobile consumption. I m not associated with them in any way but it is easy to make a professional looking personal site with their online program and it can be free or very inexpensive. It is working for me.

    2. avatar
      EXPERT
      Maria Duron says:

      Thanks, Stephen! I will need to take a look at that and I appreciate you sharing your resource!

    3. avatar
      EXPERT

      It’s fascinating to me how easily people can get information today. Just by having a mobile device, you can find out literally anything you want just by google or different apps. I think it is important for companies and individuals to make their sites easily accessible for the mobile web.

    4. avatar
      EXPERT
      Neil says:

      Be sure to check if your blog or site renders correctly on mobile phones, many do not. Remember iphones can’t display flash.

      The biggest request I get at the moment is for mobile optimized sites. I’ve create a free 24 page guide for people interested in marketing to smart-phones, available on my site. YseUp

    5. avatar
      EXPERT
      Yinka olaito says:

      maria, this is actually a thought provoking piece. many are overlooking this opportunity. I had to ask my back end to make my blog mobile compatible about six months ago and it really worth. Keep doing a great job

    6. avatar
      EXPERT
      Maria Duron says:

      Thank you, Yinka! My hope was to make us all think since more of what we do is happening on our small mobile screens, tablets and ipads. And, while the large screened platforms like tablets and ipads seem to be more prevalent there is always a mobile phone in the person’s pocket or purse even when they have the other device!

      Good for you in being proactive and already making sure your own blog is mobile!

    7. avatar
      EXPERT
      Maria Duron says:

      Hello Neil! I’ll have to check that out. I’m always looking for great info to pass along to my clients and contacts! Thanks!

    8. avatar
      EXPERT
      Maria Duron says:

      Allison, I agree! Those mobile phones aren’t going away – they are doing more, accessing more and expected to yield more, too. I’ll keep you posted on what else I find on mobile marketing and the infiltration and usage of mobile devices.

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