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    4 Ways to Increase Foot Traffic Into Your Store

    A wonderfully designed store layout, excellent customer service and a variety of useful products can all feel moot for a store if there’s no foot traffic. When it comes to bringing in customers, the appearance both inside and outside a shop plays a critical role in enticing passersby. In addition to enhancing curb appeal, a …

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    Posted in Corporate Branding

    How to Give a TED Talk

    I recently coached three High School teachers to help them deliver “TED-like” talks at a conference on education. The event was held by a very high-profile non-profit organization. These three were no strangers to public speaking—they had years of experience giving speeches, teaching large classes, and appearing on TV. But they needed guidance on how …

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    Posted in Career Development, Education, Marketing, Personal Branding

    What I Bring to Networking Events and Conferences

    What you need to get the most out of your next one-day event.

    On the morning of an event – or often, the night before – I’ll prepare a bag of goodies to get maximum benefit.

    Here’s what must be in my pack or it will be sorely missed:

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    Most events, especially paid …

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    Posted in Personal Branding, Success Strategies

    Eight Tips for Trade Show Success

    Almost everyone has been to some kind of event or trade show. Whether it’s a college recruiting day, a job fair or an industry trade show. Almost everyone has been to something like this. However, some people don’t seem to maximize their time and effort at them.

    One thing that regularly surprises me is the …

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    Posted in Networking, Personal Branding, Success Strategies
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