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    Simple Steps to Build Your Personal Brand’s Author Platform

    Both digital and traditional publishing are a great way to build a fan base for your personal brand. It takes the right research and planning to make this successful in a very competitive environment for your niche.

    Are you working on a book this year? By focusing on the right target market and staying diligent …

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    Posted in Personal Branding

    5 Steps to Finding Your Next Job

    Start with 5 to 10 target companies. There are several ways to identify the kinds of companies you seek. For example: Google companies by typing the company name, a word space, the word near, and your ZIP code. Use LinkedIn’s company search by selecting an industry type and location. Search companies that you know employ…
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    Posted in Personal Branding

    Branding on Social Media Made Easy: 15 Fail-Proof Strategies

    What is one no-fail technique you use to personalize your brand voice on social media?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of …

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    Posted in Marketing, Media Branding

    Use Social Media While In-transition

    If you’re looking for career continuation but not aiding yourself via social media, you’re overlooking a great opportunity. These days, very high percentages of employers and recruiters are using primarily social media—or are at least supplementing their searches via social media—to source talent. Guess who loses if they cannot find you or if the information …

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    Posted in Career Development

    Who Likes You and Where Do They Congregate?

    Articles are always suggesting to review analytics of every type. This includes the number of likes and shares of our postings. Unfortunately, unless popularity is consistent, it becomes disheartening to see low figures when it comes to “likes”.

    One source rarely provides the complete picture; analyze many.

    A cautionary note is to not let poor …

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    Posted in entrepreneurship, Success Strategies

    Policies to Remain in Good Standing

    The Wells Fargo Bank fraudulent activities was a jaw dropping news event. We are all aware of protecting passwords online, but the bank magnified potential problems ahead. Upon walking into a bank, one normally trusts the tellers employed to handle bank accounts. The question becomes, is this a unique occurrence or might it happen again? …

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    Posted in entrepreneurship, Reputation Management, Social Media

    The Perfect Online Marketing Program Decoded

    Welcome to America, the land where marketing was invented and perfected. I applaud those who successfully deploy marketing methods and have flourishing businesses. But many buyers fall for certain ads without doing their due diligence. Following is the typical format of an online marketing campaign. If executed well, it could be very rewarding and very …

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    Posted in Job Search, Social Media

    10 Things Your LinkedIn Profile Should Reveal in 10 Seconds

    Some people call LinkedIn the Facebook of the working world. While the platform definitely draws comparisons, employers don’t search it to be updated on your latest party or to play Candy Crush. They want to learn more about you and your professional experience.

    Once an employer reaches your profile, they’ll want to know some things …

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    Posted in Personal Branding

    7 Inspirational Instagram Accounts to Follow for Your Career

    Many of you probably use Instagram to follow the lives of your friends and family members and maybe learn about the current fashion trends and discover exotic travel destinations. How about getting some career inspiration while scrolling down through your news feed? Below are the Instagram accounts to follow in order to get the drive …

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    Posted in Career Development, People, Personal Branding, Social Media

    How You Engage Will Influence Your Results

    The way in which we communicate affects all areas of our life. It is the basis for others to determine your sincerity and if they believe you may be trusted. It becomes the test for whether one should proceed in developing solid relationships with you on either a personal or business matter.

    Observed Communication:

    Body…
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    Posted in Personal Branding, Success Strategies
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