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    4 Brand Benefits of Video Testimonials

    While your company can use written praise on your website or social media platforms, a video testimonial offers far more brand benefits.

    There is no greater resource than your present happy customers. Especially when it comes to selling your products and services to new prospects. While you can use their written words on your website or social media platforms, a video testimonial is much more impactful. It’s one of your most powerful brand benefits.

    Unlike blocks of …

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    Posted in Reputation Management, Video

    Does Your Brand Need to Be on YouTube? Yes!

    As social media content skews increasingly more to the visual, YouTube has immense potential to improve the online presence of your brand.

    When it comes to social media marketing, YouTube is often treated as something of an also-ran, a little sister we forget. Yet as social media content skews more and more to the visual, YouTube has immense potential to improve your brand’s online presence. How? Let’s take a quick look.

    YouTube Branding Is Fast-Growing

    Would you …

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    Posted in Success Strategies, Video

    Use YouTube for Fast, Inexpensive Branding

    YouTube is a powerful branding machine. Forget about LinkedIn for now; your brand will thrive on YouTube. At half the cost and half the time. YouTube is a powerful branding machine. Forget about LinkedIn for now; your brand will thrive on YouTube. At half the cost and half the time.

    LinkedIn is the first social media platform you think of when you think about using it to build your personal brand.

    It’s where you can find people who care about …

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    Posted in Personal Branding, Video

    7 Digital Tips For Young Entrepreneurs To Expand Their Brand

    7 Digital Tips For Young Entrepreneurs To Expand Their Brand

    Overall, 2020 has changed the way humans consume information. With a standstill on physical interaction, everything suddenly went online and customers became digitally-conscious. Young entrepreneurs need to know that this will continue in 2021. 

    With a growing digital market, young entrepreneurs might feel pressured to cater to users on online to expand their brand reach. …

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    Posted in Media Branding, Video

    Pokemon Go Style Job Hunting

    Pokemon Go Job Hunting

    It is very strange to find similarities between a mobile app game and job hunting but interestingly, there are many! Below are some lessons Pokemon Go can teach you about job hunting.

    Go Outside: You need to go outside to catch Pokemon. It is the same with job hunting too. You need to go outside,…
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    Posted in Career Development, Job Search, Personal Branding, Video

    Most Inspiring Ted Talks for Your Career

    Audience Conference

    Everyone can have downtimes especially at work. If you feel like you have been staring at the excel spreadsheet in your computer screen for the past hour and don’t want to do anything, you may need some inspiration to be able to refunction. Watch the below videos in your coffee break and get the inspiration …

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    Posted in Career Development, Personal Branding, Skill Development, Video

    Tips for a Successful Video Interview

    corporate branding

    Video interviews are getting more and more popular nowadays. Since companies want to find the best talent, video interview gives them an opportunity to screen the candidates without making them travel. In this way, employers can save money and candidates can save time. Also, candidates have the comfort of making the interview from their homes. …

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    Posted in Interview, Personal Branding, Skill Development, Video

    An Interview with Casting Director Rachel Reiss of Liz Lewis Casting Partners

    I recently had the opportunity to sit down with Casting Director Rachel Reiss of Liz Lewis Casting Partners. Rachel has been with the company for five years, and discusses the ins and outs of being a successful Casting Director in New York City.

    Christian Roberts: How long have you been a CD at Liz Lewis …

    Posted in Articles, Interview, Networking, People, tv, Video

    An Interview with Vincent Moore of the UCB NY Theater

    I recently had the privilege to sit down with UCB NY performer Vincent Moore. Vincent is a performer at the Upright Citizens Brigade Theater who currently performs on the Harold Team “Higgins”. You can see them perform Tuesday nights at the theater’s Chelsea location in Manhattan.

    Christian Roberts: How long have you been a performer …

    Posted in Articles, tv, Video

    7 Tips For Building Your First Viral Campaign

    Creating a marketing campaign that “goes viral” is the goal of every marketer.

    What is the secret to creating a campaign that is going to “go viral?”

    The answer is complicated.

    In fact, it’s almost impossible to predict what campaigns will go viral, and which ones will flounder. That said, there are some steps you …

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    Posted in entrepreneurship, Video
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