Upon watching a recent episode of the television show, Perception, I recognized the writers hit the nail on the head on how to reach success for anything your heart desires. My perception is of how these three qualities affect business. And all three are driving forces that enable success.

1. Ambition

It will be difficult to achieve much of anything without ambition. Possessing the deep down desire to achieve a particular goal or set of goals will provide the motivation to do what it takes to succeed.

The only caution is to maintain good judgment when it comes to doing “whatever it takes”. This takes into account the wide range of unscrupulous to altruistic behavior. It is up to each individual to decide their best route to achieve their ambitious dream. How you choose to proceed is in fact what will develop your personal brand.

Prior to your next ambitious drive, take time to contemplate and then list all the ways in which you might achieve your goal(s). Next, prioritize the ones that appeal to you most. Prioritizing is not always easy. You may do it in terms of quick and easy steps, the most direct route, least expensive, or most appealing route to take. Time and money are always the constants that need to be taken into serious consideration.

2. Focus

Once your plan is in place on how to proceed, focus is key. The expression “Always keep your eye on the ball” applies to getting the goal for all endeavors. Have a game plan in place each and every day. Once again prioritize all activity.

At the end of each working week, create a schedule for the following week of “have-to” complete. Prior to each working day, create a list of “have-to” complete on a daily basis. Given income is usually a concern, begin with the biggest money making projects. These generally take more time to complete, so devote a specific amount of time each day to ensure completion in a timely manner.

Keep a running list of tasks as you move forward. Cross out the items as you complete. This list becomes an additional motivating force to do more. By being methodical, your efficiency increases allowing you to accomplish more each day. It becomes as if you added more hours to the day. In turn your motivation to do more increases and your focus becomes keener than ever.

3. Persistence

Persistence in business is a requirement on many levels. The negative thought of “bothering others” or “it’s of no use” will get you nowhere. But by adapting a willingness to learn from everyone around you in addition to self-help and formal education will provide you with the tools and a more direct route to accomplish your goals. Continual education, unwavering commitment to your projects, and following up with potentially interested others in a friendly style will all contribute to your success.

Ambition, focus and persistence will assist you in developing a stronger business model and will lead you to the Smooth Sale!



Elinor Stutz, CEO of Smooth Sale, LLC, (800) 704-1499, was honored by Open View Labs with inclusion in their international list of “Top 25 Sales Influencers for 2012.” Elinor authored the International Best-Selling book, “Nice Girls DO Get the Sale: Relationship Building That Gets Results”, Sourcebooks and the best selling career book, “HIRED! How to Use Sales Techniques to Sell Yourself On Interviews”, Career Press. She provides team sales training, private coaching and highly acclaimed inspirational keynotes for conferences. Elinor is available for consultation.