Remember when you first created a website? You needed to include a newsletter sign-up, then decided to add social elements like Facebook and Twitter…but later Pinterest and Google+ came along. It seems like there is always something NEW to explore.

So as the summer ends and you get back into work mode, it’s time to take stock and consider: what can you do now to ramp up your business strategy and personal brand this fall?  Rather than chase the next big thing in social media, make something that has longevity and can be repurposed over and over again: high-quality video.

I recently spoke to members of the New York chapter of Ladies Who Launch, a group that helps women entrepreneurs get their businesses off the ground about why video needs to be part of their business strategy.

Video is the must-have ingredient for any project, whether it’s a new service, product, or your personal brand.


Here are 3 reasons* why:

1.  The video industry is growing FAST. According to ComScore, there were 184 million viewers of online video in July, breaking another record.

2. Video makes an IMPACT. One video production company, Treepodia, even offers a guarantee that you will see a 4x increases in sales when you start using video.

3. Web pages with video make it easier to FIND you. Brightcove says those webpages with video are 60% more likely to show up on the first page of Google.

There are many different ways you can use video, from posting a daily 15 second tip on Twitter to creating a YouTube series.  I decided to invest in making professional broadcast quality videos for my multimedia ebook so I could also use them on my blog, YouTube and Facebook pages, and in slide presentations.

As you sit down to map out your Back to Work strategy, SHOW people who you are and what your business is all about. And remember quality video has longevity where social networks may not.

*Thanks, as always, ReelSEO, for leading me to these insightful video stats.


Manoush Zomorodi’s on-camera expertise comes from years of reporting and producing for BBC News and Reuters Television. For more tips and techniques, check out Manoush’s ebook Camera Ready: How to Prepare Your Best Self & Ideas On Air and Online and follow her on Twitter @manoushz.