• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    Branding Questions to Ask Yourself

    As entrepreneurs and business owners brand themselves and their business on social media, it’s important for entrepreneurs to to take a step back and constantly re-evaluate and re-determine their branding goals. One of the ways to do this is for entrepreneurs to look over all of their social media and branding properties and to assume …

    Tagged with: , , ,
    Posted in Brand Yourself As, Personal Branding

    What Your Social Media Username Says About Your Brand

    While it may seem like a trivial task, choosing your username for your social media properties (Facebook, Twitter, YouTube username, Gmail username) is an important branding task. Often, your username will serve as the “first impression” a new viewer has to your brand. In an attempt to make the process easier, I’ve included my views …

    Tagged with: , , ,
    Posted in Personal Branding, Reputation Management, Social Media

    Is Your Brand Too Integrated With Social Media?

    As discussed many times, it’s important for entrepreneurs and individuals to link their personal social media profiles on corporate sites,  on their email signatures and into their day to day activities.

    Too much of anything is a bad thing?

    But this brings up an important question – is there a time when a brand is …

    Tagged with: , , ,
    Posted in Brand Yourself As, Personal Branding, Success Strategies

    Creating Momentum in Brand Building

    As I’ve blogged about recently, it’s important to keep up branding resolutions, add personal social media profiles to a corporate website, follow branding rules for entrepreneurs, and so forth.

    And all of these ideas should be followed to ensure a complete branding across the social web. However, many of these rules assume you have fully …

    Tagged with: , , ,
    Posted in Brand Yourself As, Personal Branding, Positioning, Reputation Management, Social Media

    New Year’s Personal Branding Resolutions Update

    A few weeks ago I proposed New Year’s Resolutions for Entrepreneurs and Personal Branding and explained how I will personally follow these rules to continue my personal branding. I will now propose these resolutions to you, the reader, and ask how you have improved your personal branding.

    How have you improved?

    I will blog more. …

    Tagged with: , ,
    Posted in Brand Yourself As, Career Development, Personal Branding, Success Strategies

    What Does Your Email Signature Say About Your Brand?

    This article will be discussing the email signature on a personal account – not a corporate email signature. The reason is, for an entrepreneur, as previously discussed, needs to maintain their own separate brand.

    Communicating your brand

    Here is how I view each item from a personal branding standpoint when I see them in the …

    Tagged with: , , ,
    Posted in Brand Yourself As, entrepreneurship, Personal Branding, Positioning, Social Media

    New Years Resolutions for Entrepreneurs & Personal Branding

    Happy New Year! As entrepreneurs begin another year of running their business, or decide that this is the year they will start their own company, here are some personal branding resolutions all entrepreneurs should have:

    1) I will blog more

    You want to further your brand and expertise. There’s no better way than to share …

    Tagged with: , , ,
    Posted in Personal Branding, Positioning, Reputation Management, Success Strategies

    Detaching From a Corporate Brand

    For the most part, I’ve preached attaching a personal brand to a business. But there are certain times where it could actually be beneficial for an entrepreneur to detach themselves from a brand they created.

    1) Company has been sold

    It could be contractually obligated for an entrepreneur to remove their personal branding from a …

    Tagged with: , , , ,
    Posted in Brand Yourself As, Career Development, Personal Branding

    Facebook “Bio” and Entrepreneurs

    During once of Facebook’s recent re-designs, the “bio” section became front and center on the “info” section of a Facebook profile. This change appears to have replaced the “about me” section which was historically at the bottom of a Facebook profile.

    Re-thinking the strategy

    For the entrepreneur, this means they need to re-think their branding …

    Tagged with: , , ,
    Posted in Personal Branding, Positioning, Reputation Management, Social Media

    Personal Social Media Profiles on a Corporate Website

    As discussed in my previous posts, I believe that the brand of an entrepreneur can be very valuable to a startup – especially in the early stages.

    Why?

    Because an entrepreneur’s brand (especially if they are viewed as an expert in the industry that the startup is in) can provide comfort to potential new customers …

    Tagged with: , , , ,
    Posted in Brand Yourself As, Career Development, entrepreneurship, Personal Branding
    Content Partners
    As Seen In