Captivating Captivology: An Interview with Ben Parr
From the mind of writer Ben Parr comes his first work, Captivology: The Science of Capturing People’s Attention, a scientific and psychological approach to how attention is captured. In It, Parr addresses the role technology has played in severely lowering our attention spans due to the 24/7 access to unlimited entertainment it provides. Because of …
Breaking Down The Break
Life happens. While we try to control even the tiniest aspects of it, there are always events that can simply never be predicted. Needing to care for an elderly loved one or even realizing you want to be a full-time mom or dad results in wonderful family time but can leave you stranded once you’re …
The Stronger Brand – Harry Potter or Rick Grimes?
Fun or just the facts? When Ryan Rhoten interviewed me for his podcast, it was more of a conversation and storytelling between two friends over coffee (since we’ve known each other for a while from #brandchat – a weekly chat every Wednesday about branding).
He asked me – who do you think has the more …
Anonymous Rage
Digital anger happens to everyone. Whether blindsided by a rude comment or engaged in a chat that quickly heats up, there is no evading the feeling of wanting to yell at your inanimate screen before throwing it on the floor. Unfortunately, breaking your screen won’t erase the rage now bubbling inside you. The message remains …
Avoid these Potholes in the Road of Communication
Communication is already complex. It is a road filled with U-turns, roundabouts and dead ends, stretching on as far as the eye can see. Communication is extremely layered, encompassing spoken words, volume, timbre and body language in a complex display of sound and movement. With the advent of email, text without the subtle signs of …
Keeping Your Personal Brand Professional in a Shark Fight
The higher you climb, the more fans you get. Subsequently, the higher you climb, the more people are there to point out flaws in your arguments. Openly calling someone out for misinformation has always been a practice. Whether through poetry as was popular in the 1700s or through the internet as is popular today, you …
Reading the Digital Smile
Social meetings are as much about body language as they are about what’s said. Whether you’re aware of it or not, everything we communicate comes with a pairing of gestures, facial expressions and eye movements that tip us off to the truth behind the words.
In fact, we look to nonverbal cues which are 12 …
Creating a YouTube Channel for Your Personal Brand
While there are several platforms you can host your videos on, you cannot deny the leader in the video space is YouTube. Even though other platforms can be perceived as more professional or you may even have more control of ads appearing or not and recommended videos appearing or not, remember what I said about …
Protecting Your Business and Personal Brand During a Fire
Small or large, as soon as you hire on employees, you increase your chances of having to fire someone by 100%. Inevitably, the time will come when a worker is not performing to your standards or has done something against company policy. While many firings aren’t hostile, it nevertheless is an important step to take …
Want to Get Ahead? Go on Vacation!
Feel always behind and that you’ll never get ahead? Do you wonder if all these delayed tasks, missed meetings and unkempt desk are negatively affecting your personal brand?
Yes, they are.
Being unproductive or giving the impression on being ineffective taints you in a negative light that will have lasting effects.
If you’ve missed a …