The Evolution of Chobani: Disrupting CPG Marketing Stereotypes
Chobani has emerged as a game-changer in the rapidly developing field of consumer packaged goods (CPG) advertising by breaking molds and testing limits. Chobani’s mission-driven approach and forward-thinking founder have caused the company to make waves in the yogurt industry and beyond. This article will trace the career of Chobani’s Global Chief Marketing Officer, Thomas …
Threads Is Being ‘Shunned’
In July, Meta, the parent company of Instagram and X (formerly known as Twitter), launched Threads, a social network touted as a “Twitter killer.” With an impressive 100 million sign-ups within five days, Threads seemed poised to challenge Twitter’s dominance in the microblogging space. However, recent reports reveal a significant decline in user traffic, with …
The Impact of American Influencers’ Visit to Shein: Unveiling Ethical Concerns and Environmental Impact
In recent times, Shein, the Chinese internet shopping giant, has faced significant scrutiny over its labor practices, environmental impact, and ethical concerns. This scrutiny came to a head when a group of American fashion influencers and creators embarked on a sponsored tour of a model factory in China, organized by Shein. The influencers’ subsequent glowing …
6 Approaches to Press Release Success and PR Growth
Does your press release read more like a boring book report? From headline to call to action, you have under a minute to impress a journalist with your press release since they comb through so many on a daily basis. Don’t end up in the slush pile. Make your release relevant and engaging.
One study …
Keys to a Successful Crowdfunding Campaign
Crowdfunding is not only about raising money for entrepreneurs. It is much more than that. Creating a crowdfunding campaign actually allows you to see the interest in your product as well as enables you to get feedback and develop it even more before the actual launch. If your campaign becomes successful, it means that you …
Why You Should Encourage Your Employees for Charity Work?
Corporate volunteer programs have a greater value in the long run and can bring many positive business returns. While these programs may only seem doing some work for a good cause, they are much more than that. They are also about employee engagement, company PR and business growth. Below you can read more and understand …
How to Make Valuable Connections with Local Press
Every business owner or professional wants press coverage. It legitimizes your business in the eye of the public. It creates awareness about you and your services. And of course, it makes you feel proud and accomplished.
Press coverage, or simply getting quoted in an article as an expert in your field, is hard to come …
Keeping Your Personal Brand Professional in a Shark Fight
The higher you climb, the more fans you get. Subsequently, the higher you climb, the more people are there to point out flaws in your arguments. Openly calling someone out for misinformation has always been a practice. Whether through poetry as was popular in the 1700s or through the internet as is popular today, you …
How Evan Mathew Weinstein Built A Career In Indie Filmmaking
I recently had the pleasure to sit down with Evan Weinstein, an independent film director whose film “Leaving Circadia” has garnered a lot of success at various film festivals such as the Manhattan Film Fest, Soho Film Festival, among many others. The film will also be available on Video On-Demand in the coming weeks.
Christian …
Balancing High School And Being a Top Hip Hop Publicist with Lloyd Ellis
Earlier today I had the chance to sit down with Lloyd Ellis the teen publicist behind some of hip-hop’s biggest names. Lloyd chats with us about how he got into the music industry at a young age and how he does it all while still being in high school. After having this conversation I am …