Compel Your Brand’s Audience With Great Content to Make a Purchase

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A well planned and compelling content marketing strategy can bring in more leads and sales for your personal brand. In order to effectively reach your community you need to put forth a message that causes your readers to want to take action.

Content that converts into sales is original and appeals to the needs of your brand’s audience. As more readers are becoming savvy online you can tailor your strategy to be effective for their specific needs.

It takes a clear message along with a genuine appeal to your audience’s emotions in order to be successful. There are several ways your brand’s articles can stand out from the rest and attract new customers:

  • Find the right community for your niche – Get to know exactly what attracts your target market to content and why. This includes their personal preferences, level of education, income status, geographical location, what they are seeking from other brands in your industry, what types of products or services they are buying, and what problems are not being solved by your competitors.
  • Use catchy headlines – A simple yet unique phrase that stands out is the first thing your readers will see, and an important element in drawing them into reading more. This is especially important as more people are using their mobile devices to search for information and make purchases. Check out other headlines for your topic and try out your own unique spin.
  • Give them a reason to want to know more – There are many ways a brand can compel its audience to want to know more and make a purchase. A giveaway, special offer, free advice, or helpful tip can quickly draw them in, which is a useful strategy when complimented with high-quality graphics or videos that are shared on social media.
  • Create a limited time offer – A sense of urgency is very effective in turning subscribers into conversions. You want your leads to want to take advantage of a valuable offer before it disappears, and to spread the news to their network as well. This is a good method to use to improve your click-thru rates as well.

Creating original content that stands out from the rest will keep your personal brand at the forefront of your potential customers. As more readers decide to subscribe in order to know more your visibility and sales will both increase. As you test out new ideas and track your progress you will be able to establish a pattern for your community and craft content that they will love.

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Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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