• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Confidence in Your Personal Brand

    “A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.” Brian Tracy

    If you don’t know who Brian Tracy is, you owe it to yourself to find out.  I am a huge fan of sales and motivational speakers and Brian Tracy is one of the best.

    The Role of Confidence

    Last week I posted thoughts on Self-Assessment.  Continuous self-assessment helps you constantly improve.   In this fast moving world, authenticity and truth is essential in branding – whether a product, a service, or a personal brand.

    Today, let’s consider the role confidence plays in personal branding.  Confidence.  Not ego.
    Not shameless self-promotion.   I’m referring to  an inner confidence in knowing who you are, what your true value is,  and how that helps both you and others succeed.

    True confidence is the faith in one’s innate abilities and talents and deep convictions. Do you have confidence in yourself, your work, and your brand?

    I’m sure you’ve looked around your workplace occasionally and wondered why some people advance to highly paid positions while others, who have equal or better training, are not promoted.

    There many be many reasons for this but one thing is certain: Those who advance really believe in themselves and in their abilities. They sincerely do have those deep convictions.

    Here’s a quick exercise for you to help practice self confidence:

    • Starting tomorrow morning, begin paying attention to your “inner dialog” as you go about your day – you know, that voice that constantly comments on how you’re doing.

    Hopefully, your inner talk is strong and positive.  But as with most humans, it’s most like up and down and sometimes  not very favorable to you.

    Here’s a way to begin changing that:

    • Write your own inner dialog
    • Fill your thoughts with words that release your self confidence.
    • I CAN do this. I am well prepared and ready. This situation is going to go well for all concerned.
    • Square your shoulders, take a deep breath, and make positive statements about yourself and your situation.

    This is not to suggest that confidence is built by positive self-talk alone but it sure helps.

    Remember, “Nothing succeeds like success.”

    People will try to discourage you.  That’s a given.  When that happens, it’s time to prove to yourself and others that you have what it take to follow through on your convictions. As you do, the tide turns, and your confidence is multiplied.  In turn, the  confidence of others in you also multiplies.

    In the various ways mentioned, your thoughts are lifted up, and your self-confidence becomes a habitual state of mind.  Someone has said that it is the man “who thinks he can” succeeds.

    Remember the power of putting your best foot forward as a confidence builder, also.   With that, and a clear vision, you gain the tremendous feeling of confidence Mr. Tracy is speaking of.


    Beverly Macy is the Managing Partner of Y&M Partners and teaches a social media class at the UCLA Extension.  She also co-hosts Gravity Summit events.

    Beverly is an instructor at the UCLA Business and Management Extension Program. She is one of the few educators who has a class offered by a university on Social Media Marketing. She’s also the Co-Founder and Managing Partner of Y&M Partners and before that she spent 14 years at Xerox Corporation in a series of increasingly demanding sales and marketing management positions where she was awarded eight consecutive President’s Club honors. Macy began her career at Wang Laboratories in software development.

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