Author: Beverly Macy

Beverly is an instructor at the UCLA Business and Management Extension Program. She is one of the few educators who has a class offered by a university on Social Media Marketing. She’s also the Co-Founder and Managing Partner of Y&M Partners and before that she spent 14 years at Xerox Corporation in a series of increasingly demanding sales and marketing management positions where she was awarded eight consecutive President’s Club honors. Macy began her career at Wang Laboratories in software development.
Corporate BrandingMarketingPersonal BrandingReputation ManagementSuccess Strategies

Be Wary of Personal Brand “Extensions”

Most people interested in personal branding have spent time developing thinking through what their brand means and represents and they’ve developed a personal branding statement, etc.

Focus is Critical

Whether its job search, career advancement, or a small business endeavor, staying true to your mission is key.  Sending mixed messages to the marketplace or to …

eBrandPersonal BrandingReputation ManagementSocial Media

Twitter Takes Center Stage

Personal branding is more important now than ever before.  The economic downturn is not favorable to shrinking violets…you need to be front and center.

Twitter is everywhere  

LinkedIn, Facebook, Twitter – these seem to be the favorite tools of job-seekers and personal branders.  And this week, because of geo-political reasons in Iran, Twitter has taken …

Brand Yourself AseBrandPersonal BrandingPositioningReputation ManagementSocial Media

Your Digital DNA

Facebook made available ‘personalized’ URL’s at midnight on Friday. I got mine Did you get yours? Another personal branding opportunity!

Your Digital DNA

As more and more people realize the value and importance of personal branding, I thought it important to take a step back and remember that your online/digital presence is absolutely necessary …

Brand Yourself AsCareer DevelopmentInterviewPersonal BrandingPositioningPRReputation ManagementSocial Media

Be Your Own Brand Manager

You’ve written your Personal Brand Statement.  You looking for a job and have sent hundreds of resumes, but no one is calling you for an interview.

Brand Promotion

Have you thought of using Twitter and your Status Updates as an advertising platform for your brand? No one will know how good you are if you …

Brand Yourself AsCorporate BrandingPersonal BrandingReputation Management

Re-Branding is More Than a Logo Change

In preparing for this week’s blog post, I put out the question on Twitter, “What would you like to hear about this week on the topic of personal branding?”  What bubbled up was  “re-branding”.

Great topic. Today’s economic climate is creating an interesting juxtaposition: your digital life and reputation is fast-paced, but your business growth …