• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Find New Prospects For Your Personal Brand With Twitter

    shutterstock_237572050Twitter is still a top social network for your personal brand to build a strong community and attract new leads. If you want to increase your sales it’s important to add an effective social selling strategy here, which offers opportunities to connect with influencers, more insights into your target market, and much more.

    How can you take advantage of Twitter and drive more conversions? By using existing free features including the Advanced Search function to learn more about your brand’s community.

    Attracting new connections and engaging with your community is easy to do on this top social network with the right focus and engagement in place. Once your personal brand has established meaningful relationships you increase your content shares and website growth.

    How to make the most of Twitter For Your Brand Sales

    Here are some key points to focus on in order to attract more leads:

    • Begin with your existing network – Your brand’s current connections are the first place to start communicating with on Twitter. Conversations provide insights into how others are perceiving your company as well as what their needs and desires are. Understanding your customers and the competition will also create opportunities for growing your existing network.
    • Use lists to focus your efforts – By establishing your own Twitter lists based on topics in your niche your brand can attract more followers who have shared interests. Look for other professional lists to follow as well, and start interacting with top users.
    • Hashtags provide insights and user information – Twitter Advanced Search can provide information on what your competition is sharing and communicating with the use of targeted hashtags. A username search is particularly effective for this, and can give your brand new ideas on how to better approach your content marketing.

    As your personal brand builds an authentic community on Twitter your leads and customers will view you as a trusted source and be more likely to want to make a purchase. Research will reveal more about your followers and the competition and enable your company to focus on the right approach to best reach them. It’s important to stay active throughout the work week in order to rise above the rest, which can include answering questions, sharing content, replying to influencers and sharing their articles, and so on.

    Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com

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