Twitter is still a top social network for your personal brand to build a strong community and attract new leads. If you want to increase your sales it’s important to add an effective social selling strategy here, which offers opportunities to connect with influencers, more insights into your target market, and much more.
How can you take advantage of Twitter and drive more conversions? By using existing free features including the Advanced Search function to learn more about your brand’s community.
Attracting new connections and engaging with your community is easy to do on this top social network with the right focus and engagement in place. Once your personal brand has established meaningful relationships you increase your content shares and website growth.
How to make the most of Twitter For Your Brand Sales
Here are some key points to focus on in order to attract more leads:
- Begin with your existing network – Your brand’s current connections are the first place to start communicating with on Twitter. Conversations provide insights into how others are perceiving your company as well as what their needs and desires are. Understanding your customers and the competition will also create opportunities for growing your existing network.
- Use lists to focus your efforts – By establishing your own Twitter lists based on topics in your niche your brand can attract more followers who have shared interests. Look for other professional lists to follow as well, and start interacting with top users.
- Hashtags provide insights and user information – Twitter Advanced Search can provide information on what your competition is sharing and communicating with the use of targeted hashtags. A username search is particularly effective for this, and can give your brand new ideas on how to better approach your content marketing.
As your personal brand builds an authentic community on Twitter your leads and customers will view you as a trusted source and be more likely to want to make a purchase. Research will reveal more about your followers and the competition and enable your company to focus on the right approach to best reach them. It’s important to stay active throughout the work week in order to rise above the rest, which can include answering questions, sharing content, replying to influencers and sharing their articles, and so on.