Dan Schawbel did a great job of notifying everyone in advance of the major development of vanity URL’s over at Facebook. I hope most of you were able to get your name or something quite close — I was real pumped to be able to grab www.facebook.com/chadlevitt. There’s been a ton of chatter on Twitter and Facebook about the new feature, but what does it all mean for your personal brand?
Gary Vaynerchuk, one of the world’s most powerful personal brands, shares his thoughts on Facebook vanity URL’s and how they will change the way businesses and people brand themselves.
Facebook is evolving into a real powerhouse tool to build both business and personal brands — fan pages, personal landing pages, live status updates, vanity URL’s, facebook connect, facebook ads — all having their own way of promoting your personal brand to the world. And I’m sure it won’t be long until they develop a live Facebook search feature similar to Twitter search.
With these advancements in their platform and over 200 million active users — is Facebook now the top personal branding tool?