• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Not All Website Hosting Companies are Created Equal: Choosing The Right One


    A professional website host provider for WordPress is just the start to establishing your personal brand online. It’s important to choose one that can offer fast page loads, a dedicated email, and good security to block hackers. While many claim to offer many similar services at a low rate it’s important to focus on quality rather than pricing.

    What type of company works best for each type of brand? A company that offers good customer service along with a dedicated technical support structure is a good start. Take the time to do your research first before making a costly decision that could affect your visibility and sales.

    A web developer can help your brand grow with the right dedicated hosting package. Whether you are redesigning or starting from scratch there are a few key points to consider.

    Choosing the Right Website Hosting for Your Personal Brand

    Here are several ways to help you determine what type of company to choose for your business.

    • Website speed – Both reliability and up time are two key elements to weigh in on first. Your website will surely lose many visitors if it is down frequently and does not load quickly enough. Choose a provider with reliable uptime and a good record with other customers.
    • Find out what others are saying – Do your own research online to find out what other customers are saying in places like forums, social media posts and tweets, ect. This is a good way to learn how their customer service is being handled and the frequency of problems on their servers.
    • Choose unlimited bandwidth and data – While it’s tempting to choose an economical package it’s more important to choose unlimited band width, data transfer and disk usage. You must have FTP access, PHP, SSL, SSH, .htaccess and the flexibility in installing scripts and software (CMS, blogging and others), which will allow you to grow your online presence.
    • Determine the level of security – Website security breaches are on the rise – this should be a priority consideration in your decision making. One of the best ways to combat attacks is through the inclusion of a Secure Sockets Layer, which protects your private data including that of your customers. The least expensive shared hosting plan may be easy on the pocket book, but more of a risk if your business has a lot of data that it needs to protect.

    A professional website hosting provider for your personal brand does not have to be complicated with all of the different companies available today. When choosing a business to work with be sure they have top notch technical support 24 hours and day and 7 days a week. Always check the fine print to see what is included or not in your package before making a final decision.

    Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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