• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Personal Branding Blog Weekly – Work Your Networking Plan Daily

    Plan photo from ShutterstockYou may have already witnessed the results of networking. People with strong connections often get the inside scoop on industry information, good deals, and sometimes, the good jobs. Making connections and nurturing these relationships over time is important. Solid established networks have catapulted many careers and businesses.

    Unfortunately, for many of us, networking does not make our daily list of to-do things. It becomes an afterthought as we seek to clear up other tasks on our busy schedules. Whether you are doing it intentionally or not, keeping networking on the back burner could be hampering your attempts to move forward in your industry. You need to make connections, nurture and maintain the relationship for positive results.

    Make the time

    If you believe that networking is important for your career, then you will make time for it in the same way you find time for other important things. Even if it’s just an hour, you will find that once you make the time and commit to it, good results happen.

    It helps to have objectives for networking. Are you doing it to make new connections, or to nurture already existing ones? Figure out an objective for networking, so your efforts aren’t wasted.

    Put networking on your schedule. It’s not enough to simply say “I’ll make time for networking today.” Pencil it in your schedule and honor the commitment. Once you start doing it on a consistent basis, it becomes a value-adding task to your career.

    Have a plan

    One of the common mistakes people do when it comes to networking, busy or not, is not having a plan. [tweet this]

    A plan is more than just objectives; it includes the venues and events where you can network easily, as well as an idea of the potential connections you will meet at these events. There’s no substitute for preparation, even when it comes to networking. Make it a point to know whom you want to meet, where, and at what time.

    Schedule it in

    A networking appointment is just as important as any meeting with a customer or supervisor.  Often, someone in your network will become your customer or supervisor or influence someone who is your customer or supervisor.

    It’s a struggle to find the time to meet with everyone one on one. Here’s where planning can make a remarkable difference in your performance.

    Look for an upcoming event that many of the people that you would like to network and connect with will be at and plan to be at that event.  Yet, do not just plan to meet with those who are already planning to be there.  Invite some people that you need to reconnect with who would benefit from being at the networking event and seek them out to provide a personal invite.

    Utilizing and maximizing your strengths is an important skillset that will serve you well in any career.

    Here are some other ways for you to assess and maximize your own personal brand strengths in this week’s articles:


    Maria Elena Duron is a Marketing Coach and Strategist with Know, Like, + Ignite and @mariaduron on Twitter. Would you like practical tips to create and curate content and experiences worthy of being passed person-to-person? -Get exclusive access.

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