Like many twentysomethings, I run into the problem of not understanding my personal brand. At times, I don’t know where to start, and I’ve been at this for 3 years.

The truth is most twentysomethings don’t know what they want to do with their lives, which makes it impossible to commit to a single message, or even a multiple ones. We don’t know what we are good at, we don’t know what our professions will be, and we don’t know what we will specialize in. We want a personal brand with room to move, change, and grow.

People have told me they don’t buy into the whole “personal branding” thing because it’s too hard to summarize a person with a sentence, or even a paragraph. I disagree. Personal branding is important, and anyone can create a personal brand that is flexible.

Here are just a few personal brands that work for anyone, even if you don’t know what you want to be an “expert” in:

  • Leader
  • Helpful
  • Charitable
  • Community builder
  • Tech-savvy
  • Entrepreneurial
  • Careerist
  • Intelligent
  • Opinionated
  • Socially-conscious
  • Eco-friendly
  • Independent

What do you want to be known for? That’s really all a personal brand has to be about.

This post was inspired by Grace Boyle, Andrew Norcross, Matt Cheuvront, and Carlos Miceli.