Author: Monica O'Brien

Monica O’Brien is an MBA candidate with years of experience in business, strategy, and technology. She currently consults start-ups in the Chicago area on establishing their social media strategies. Monica attends the Chicago Booth School of Business (at the University of Chicago), currently ranked the #1 MBA program in the country by BusinessWeek, and is one of the 2007 Chicago Business Fellows. She concentrates in Marketing, Strategy, and Entrepreneurship. Monica holds a Bachelor’s degree in Computer Science, with a minor in Physics, from Truman State University. Her blog, Twenty Set, gives career advice to young professionals. Monica writes candidly about her own experiences. She has also written for Mashable and ProBlogger, and has been featured in major publications like the Christian Science Monitor.
eBrandMarketingNetworkingPersonal BrandingSocial MediaSuccess Strategies

How to Gain Market Share With Social Media

Can you really gain market share with social media? That’s the big question we discussed in this week’s #SM4SMB conversation on Twitter. And the overall sentiment was YES, as long as companies follow these 5 rules:

Use the right tools for the right audience

Twitter and Facebook are not the answers to every social media …

Brand Yourself AsCareer Developmentgen-yPeoplePersonal BrandingReputation Management

Personal Branding that Can Work for Anyone

Like many twentysomethings, I run into the problem of not understanding my personal brand. At times, I don’t know where to start, and I’ve been at this for 3 years.

The truth is most twentysomethings don’t know what they want to do with their lives, which makes it impossible to commit to a single message, …

eBrandNetworkingPeoplePersonal BrandingReputation ManagementSocial MediaSuccess Strategies

How to Value Your Following on Twitter

Here’s an alarming statistic: Twitter now drives 20% of the total traffic on my other blog, Twenty Set.

Surprised? I’m not. Twitter is starting to rival Google in terms of traffic. Which shows that Twitter is clearly an incredible marketing tool, even when you don’t have that many followers. (I only have slightly over 5,000.)…

Career DevelopmenteBrandInterviewJob SearchNetworkingPersonal BrandingReputation ManagementSocial Media

Advanced Techniques for Using LinkedIn to Change Careers

We all know that a tough economy means you have to set yourself apart from other candidates, especially if you are changing industries or functions. Here are a couple tips for using LinkedIn to conduct research and establish contacts within the new industry you are targeting.

Industry Research

First, use the search feature at the …