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  • Personal Branding Weekly – Less is the New More

    Less is More photo from ShutterstockRaise your hand if you are so done with the selfie! Me, too.  In fact, I find the most interesting people are not the compulsive selfie takers, they’re the ones actually focused on the conversation and the connection.

    Yes, I’ve met Chris Brogan and yes, I know him by name. The same with Jon Loomer, Mari Smith, Dennis Yu, (and yes, Dan Schawbel) and even Mike Tyson (purely by chance in line at a local UPS store).  And, I don’t have one photo of me with them.

    Sure, I could have stopped the conversation and asked for a photo, asked someone to take the photo or done it myself and taken a moment to get the right angle, and then gone on with our conversation but I didn’t want to lose the precious time of our interaction.

    I think the best relationships you have are those with people that don’t show up in any selfie or “social proof” that they’re a friend. The proof is in the greeting, the interaction, the fact that they’ll answer your call or text in a heartbeat.

    People get the concept of quality not quantity, it just doesn’t show up in their actions [tweet this]

    They’re constantly seeking more followers, or fans, or likes or business contacts instead of deepening the relationships they already have.

    This week I challenge you to not meet anyone new. This week spend time with people you already know and have connection with. Make that connection deeper, move the relationship along from visibility to credibility with focused effort.

    Who haven’t you have contact with in two months that means something to you or your professional life? Make contact with them this week.

    This week we had some great insights shared by the Personal Branding Blog authors. Pay special attention to Jeff Shuey’s article on “How to Become a Followup Artist”.

    Maria Elena Duron is a Marketing Coach and Strategist with Know, Like, + Ignite and @mariaduron on Twitter. Would you like practical tips to create and curate content and experiences worthy of being passed person-to-person? -Get exclusive access.

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