Knowledge is not power. Applied knowledge is power.

It’s true – deep down I’m a geek. I learned how to program in COBOL and FORTRAN. I even received my first prom invite on a punch-card. So, I immediately fell in love with the geeky, quirky team on the television show The Big Bang Theory.  I don’t think you have to be geeky to love the show. For me, it just means a little more because I feel like I actually knew some of the characters in real life.

The entertainment world has been all a buzz about the principals of the show’s pay and that it might triple as they negotiate their next contract making them the highest paid actors in primetime. Wouldn’t you like to be great at your craft and get paid triple what you’re being paid now?

On my blog, TheBuzz101, I covered being more creative in your career approach and the importance of being impeccable at what you do.

Here on the Personal Branding Blog we covered:

Key takeaways include:

1. Your story should express who you are and not what you have done! (Author, Marc Miller)
2. Have a strong lede (*In newspaper talk, the opening sentence is called a lede, not to be confused with lead, which is what the movable type was made with.) (Author, Erik Deckers)
3. Your brand is a living, breathing asset that needs your attention and protection (Author, Leslie Truex)
4. Volunteering helps participants stand out from their competitors. (Author, Beth Kuhel)
5. Our choice to respond is the variable part! (Author, Sharmin Banu)
6. As a final, yet optional, assessment you should also consider doing a Wants vs. Needs sanity check. (Author, Jeff Shuey)
7. Your brand should be a picture of your whole self, not just what you do for a living. Add a little passion to your life and to your brand. (Author, Heather Huhman)

I would also add to get “more bang for your buck” (or your volunteer hours/efforts) if you do volunteer or receive any awards, accolades or thank yous then forgo the plaques and paper weights and ask the organization for a letter that you ask to be included in your personnel file.  I would take that letter and help the organization from spending anything on some outward sign to recognize me.  It’s a win/win!

This next week the Personal Branding authors are delving into:

• If you’re like someone, you’re hired.
• Establishing your personal brand and your credibility .
• Next steps if you’re feeling stuck.
• 50 great questions to ask on a sales interview.
• The importance of starting your personal brand in college.
• The importance of networking buddies – why BNI failed and I won.

We look forward to your feedback and comments! Thanks for reading the Personal Branding Blog!


Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat – a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

Are you busy? Here’s some quick and easy tips on Social Marketing for busy people.