A Book with a Great Author Bio Resonates With Your Brand Followers
Establishing credibility for your personal brand begins with great content. A great way to showcase your expertise is a published book both in print and in the digital realm. You want to ensure that all of your time and effort gets the most visibility with a well-written biography.
A personal brand’s reputation is built through …
Persistence Pays
The truth is that persistence and drive override skill. When people say “no,” it’s a “no” for now. It doesn’t mean you can’t or shouldn’t come back with a new approach. One CEO told me, “I always give ‘no’ as the first answer, and only if they don’t give up but have the confidence to …
Success Breeds Jealousy
Surprisingly one of the toughest parts of success is finding a colleague happy for you. But as they say, “Anyone can get pity. Jealousy you have to earn.”
Following the advice in my blog posts might cause you some trouble. When you persistently do off-the charts good work, the unintended consequence is that you make …
What Your Boss Wants
CEOs tell me that they want people:
Who are full of ambition and goals.
Who sing—well, silently hum—at work.
Who stretch themselves every day and who always have new challenges they’re hankering to take on.
Who get an emotional kick out of any accomplishment.
Who are juiced (in the nonsteroid way) every morning to get …
Simple Steps to Build Your Personal Brand’s Author Platform
Both digital and traditional publishing are a great way to build a fan base for your personal brand. It takes the right research and planning to make this successful in a very competitive environment for your niche.
Are you working on a book this year? By focusing on the right target market and staying diligent …
Media Comparison and Strategy: Blog, Podcast, Magazine & Book
As a blog owner, podcaster, magazine publisher and soon to be book author, I’ve learned a lot about media creation, distribution, marketing and branding. Today I would like to discuss differences, benefits and how to build and market each type. I firmly believe that various media supports each other and that with the proper combination, …