Women’s Brands
The Covid-19 pandemic has taken a significant toll on many women professionals. McKinsey says that job growth for women may not get back to pre-pandemic levels may not happen …
Inclusive Branding
When it comes to designing a house brand, styling your hair, or even creating a pizza, there is no one-size-fits-all method.
As individuals, we each have our approach and philosophy regarding how we …
A Future-Proof Brand Platform
One thing is certain as we move into the New Year…the personal brand platform is here to stay.
You may be wondering whether personal brands are just for celebrities or influencers. Perhaps once upon a time, …
Brand Control
As a brand owner, you must develop and maintain your brand. You may believe you’re pitching your investors, division heads, partners, or workers a product, a service, or a financial strategy. Those are, without a …
Building Your Business Brand Identity Using Social Media
With over 3.6 billion people active on social media, platforms such as Facebook, Instagram, and Twitter are the perfect place for promoting your business. As opposed to other online marketing strategies, social media focuses on inserting content with brand identity directly into the online conversation.
On social media, the interaction between a business and its …
3 Reasons Why Personal Branding Is a 24/7 Job
It is no secret personal branding is a constant job requiring updating, rejuvenating, fine-tuning, and renovation. However, it can be confusing as to why it needs so much work. There are many aspects that play into your brand, and they require you to work around the clock.
Richard Branson, entrepreneur and CEO & founder of …
7 Personal Branding Tips for a Hot Winter
Should your personal brand also take a break until Spring Break?
Almost all of my 11 Personal Branding Tips for a Hot Summer apply in the winter too, so you may want to read that first, and then come back to read this followup list.
How to build your personal brand this winterWhether you’re …