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    4 Ways to Increase Customer Renewals

    American companies lose nearly $140 billion annually to avoidable customer churn — that’s a number that would be frightening if it didn’t make so much sense. Businesses lose customers all the time, and it’s not always for good reasons. 

    Regular customer renewal is critical to business. It’s no secret that taking on a new customer …

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    Posted in Positioning

    How to Make Your Customers Feel Valued

    When your customers feel valued, they stay loyal to your business. Loyal customers also help you get new customers by telling about your business to their friends and coworkers. They do free word of mouth marketing for you and as a result, your business grows. Therefore, you need to value your customers and make them …

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    Posted in Employer Branding, Marketing, Personal Branding, Success Strategies

    Does Your Customer Service Policy Support Your Brand Vision?

    Before there was unlimited long distance, phone service carriers battled for customers by offering the lowest prices in long distance service. During that time, I was an MCI customer who spent a great deal of time on the phone. One day, I saw an MCI commercial that offered a lower per minute long distance pricing …

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    Posted in entrepreneurship, Marketing, Personal Branding, Reputation Management

    Branding & Career Tips from The Apple Experience

    Carmine Gallo’s The Apple Experience offers a wealth of practical branding and career advice, whether you want to advance your career or build customer loyalty.

    Subtitled, Secrets to Building Insanely Great Customer Loyalty, Carmine Gallo’s The Apple Experience is an engaging, anecdote-filled analysis of The Apple Stores, and how the customer loyalty they create builds-upon–and …

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    Posted in authors corner, Career Development, Personal Branding, Success Strategies
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