Whether you’re connecting with investors, stakeholders, industry peers, or colleagues, networking is a critical part of building a business. It boosts your contacts, widens your circles, keeps your reputation sharp, and bolsters brand awareness.
At its core, networking is relationship-building. It can be one of the most fun, rewarding, and exhausting aspects of corporate life. … Read the Rest →
How and where you spend your time sends a direct non-verbal message about what’s important to you and what your brand is all about. Have you ever heard of the phrase “walk the talk?” People believe what they see, not necessarily just what you tell them.
For example: If you say that spending time with … Read the Rest →
Social media is one of the most popular tools for brand-building today. What is your favorite unconventional branding tip or practice that doesn’t involve these platforms?
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently … Read the Rest →
A wonderfully designed store layout, excellent customer service and a variety of useful products can all feel moot for a store if there’s no foot traffic. When it comes to bringing in customers, the appearance both inside and outside a shop plays a critical role in enticing passersby. In addition to enhancing curb appeal, a … Read the Rest →
I recently coached three High School teachers to help them deliver “TED-like” talks at a conference on education. The event was held by a very high-profile non-profit organization. These three were no strangers to public speaking—they had years of experience giving speeches, teaching large classes, and appearing on TV. But they needed guidance on how … Read the Rest →
What you need to get the most out of your next one-day event.
On the morning of an event – or often, the night before – I’ll prepare a bag of goodies to get maximum benefit.
Here’s what must be in my pack or it will be sorely missed:
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Most events, especially paid … Read the Rest →
Almost everyone has been to some kind of event or trade show. Whether it’s a college recruiting day, a job fair or an industry trade show. Almost everyone has been to something like this. However, some people don’t seem to maximize their time and effort at them.
One thing that regularly surprises me is the … Read the Rest →
