Tim Sanders just sent me a message reminding me that his new book, Saving the World at Work is out tomorrow. He will be starting his book tour very soon and I wish him good luck. Tim is the former CSO (Chief Solutions Officer) at Yahoo! and he is the NY Times Bestselling Author of Love Is the Killer App. Tim understands how important corporate responsibility is these days, especially because it’s on Gen-Y’s agenda.
From my perspective, it would make me feel better about a company if they were “green” or at least gave back to the world in some form. Wouldn’t you agree? Tim argues in this book that consumers and employers have turned away from price consciousness to demand that companies make a difference to society through their products.
According to Tim, casual consumers now represent the minority; mindful consumers have brought in a new value system, paying as much attention to a company’s environmental and social policies as to its pricing structures. Companies that do not clean up their acts will be left in the dust, losing customers who want their money to go toward good causes and employees who place more importance on green factors and job satisfaction than pay scale.