[youtube=http://www.youtube.com/watch?v=GHmc4Bfj7Fo]
Tom Peter’s discusses brand innovation (focused on Taiwan). We can’t follow the same path of companies or people from years ago. In order to stand out, you need to be different and choose your brand attributes wisely. Tom explains how branding is about spirit, excitement, and creativity. Enjoy this video and I’ll see you on Monday for a post from Boston, MA.
