Email design continues to evolve. Email has transformed from simply serving to communicate a message to also being aesthetically pleasing.
Sooner or later, email creators will experiment with combining different design elements. Additionally, they will experiment with new effects that will take email design to a whole different level.
With that said, let’s unveil the exciting email design trends that are in store for 2021.
1. Monochrome designs
A form of minimalism, monochromatic designs convey messages with simplicity in design. Contrary to what you might be thinking, the email doesn’t have to be a black and white design. You can have an all pink or all blue monochromatic design.
2. 3D images
While it hasn’t been widely used, the use of 3D images in email design isn’t a new idea. However, that will change. 3D images add dimension to emails and make them more visually attractive for the recipient.
Take a look at this 3D image example to get some inspiration for your next email.
3. Phantasmagoric collages
The term phantasmagoric collage refers to a collage that includes pieces from different images placed on a single image. Communicating an imaginative feel to the email will pique the subscriber’s interest and get them to take action.
In the second fold of this email by FILMSUPPLY, they have added a phantasmagoric collage that will add a sense of surreality.
4. Muted color palettes (or pastels)
A few years ago, bright colors were used in email designs to draw the subscriber’s attention. However, marketers are turning to color palettes that are desaturated with white, black or other complementary colors.
If you own a health and wellness business, use muted colors because they reflect purity.
Take a look at this color plate to get more idea about the shades:
5. Illustrated animations
Altogether, you will get a new design element when you combine GIFs and illustrations. You can call this element Illustrated animations. These designs will impress readers and encourage them to click on the CTA or make the purchase.
Look at this example to get an understanding of what illustrated animations look like.
Would you like to learn more about these exciting trends? Would you like to see some more email examples to spruce up your email campaigns in 2021?
Just head to the visually rich and resourceful infographic created by Email Uplers: 11 Email Design Trends That Will Reign Supreme In 2021.