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  • Personal Branding Workshop – Bentley College

    Last night, I held a personal branding workshop at Bentley College. There were about 25 students, sitting at 5 tables. I gave a 35 minutes keynote presentation about how competitive the job market currently is, how personal branding is the future of recruitment, my success story, as well as how crucial social media and networking is in their lives. Afterward, I ran a “discover your brand” exercise, in which students had a worksheet, where they filled in their interests, skills, network, experience and goals. Each one was a theme at each table and acted as a discussion point. As students shifted from table to table, they uncovered more of their personal brand. Finally, I told them to write down what they felt their brand was, taking into account what they listed for the five topics. Overall, I felt it was very successful and the students enjoyed listening and speaking about their professional and personal lives. The students ranged from freshman to seniors, which was great because they could help each other conduct a personal brand investigation.


    For all of you who would like to see the presentation, I uploaded it on slideshare and you can view it below:

    [slideshare id=144874&doc=keynote-personal-branding-1193265557695187-5&w=425]


    Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

    Posted in Career Development, Networking, People, Personal Branding, Social Media, Success Strategies, workshop
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    2 comments on “Personal Branding Workshop – Bentley College
    1. avatar
      bertrand says:

      Thanks a lot….I wish to have people like you in France. Your slides are very interesting because now I know that someone understand what I’m trying to do.
      I’m not working now but I know that the best way to be “desirable” is to be presnt everywher on the web.I’m sure that selling oneself on blogs , as a brand or something else is the next trend

    2. avatar
      Nuzhat Karim says:

      Dan, I feel priviledged for meeting and knowing you. What you are doing to give back to the community and help building future leeaders is really impressive. I would have never known the importance and impact of personal branding otherwise.

    1 Pings/Trackbacks for "Personal Branding Workshop – Bentley College"
    1. […] March 25, 2008 at 11:10 am | In Personal Branding, events, social media, workshop | Yesterday I went back to Bentley College and gave a talk on the fusion of personal branding with social media. This time […]

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