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    Personal Brands RULE on Social Networks

    On Facebook you can’t be a “friend” of a brand but you can be a “fan” of a brand. While it sounds like a subtle difference it is actually an important distinction. Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction …

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    Posted in Corporate Branding, Personal Branding, Reputation Management, Social Media

    Personal Brand Organization Tips

    Okay, so you are comfortable with getting your personal brand out there on the web. But periodically you are going to have to monitor, prune and synchronize it to keep it fresh. Here are a few tips for keeping your personal brand clean, organized and synchronized.

    Monitor

    Tons have been written about monitoring technologies for …

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    Posted in Futures, Interview, Me 2.0, Personal Branding, Reputation Management, Success Story

    Positioning Your Personal Brand

    Having taken on this new role of blogging on the Personal Branding Blog (thank you again Dan for the opportunity!), I naturally have been looking at many of the other personal brands that are out there. A few names come to mind very quickly when you think about strong personal brands: Robert Scoble, Guy Kawasaki, …

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    Posted in brand matchup, Brand Yourself As, Personal Branding, Positioning

    How to Create a Personal Brand by Becoming a Thought Leader

    Let me also start off by thanking Dan for the opportunity to participate in the Personal Branding Blog. I’ll be posting on Wednesdays and thought I might focus initially on one path I know very well and that path is – how to create a personal brand by becoming a thought leader.

    People don’t buy…
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    Posted in Brand Yourself As, Career Development, Corporate Branding, Employer Branding, Personal Branding, Positioning
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