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    She’s Using Sassy Facebook Posts To Market Her Accounting Firm

    Rachel Michaelov is on mission build her accounting business into a multi-million dollar enterprise. You’d think accounting is boring, but Rachel’s Facebook posts, punctuated throughout the day with color and vibrancy show that she sees accounting quite a bit differently.

    I was clued into Rachel by Ramon Ray an entrepreneur and producer of the 14th …

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    Posted in brand matchup

    Vine, Postmortem: How to Find a Stable Platform for Your Brand

    Strength Weakness While Vine was once known as a hot video sharing platform, it is now on the verge of extinction. How can marketers identify which platforms are best for their purposes and audience?  

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. …

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    Posted in brand matchup, Brand Mystery

    13 Tactful Ways to Fine-Tune Your Online Brand

    online sales What’s one way you can strategically refine your digital marketing persona? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow…
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    Posted in brand matchup, Brand Mystery

    7 Ways to Give Your Brand a Fresh Coat of Paint

    Brand Refresh What’s one tip for refreshing my digital brand without scaring away existing customers?

     The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start …

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    Posted in Articles, brand matchup, Brand Mystery

    13 Ways to Researching Your Competing Brands

    What is one tip for doing research into brands that may be similar to yours and therefore potential competitors?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program …

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    Posted in brand matchup, Marketing

    10 Factors That Determine a Great Hire’s Personal Brand

    team branding What do you look for when evaluating potential employees’ personal brands?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow …

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    Posted in brand matchup, Brand Mystery, Marketing

    Link Social Media with Your Career Goals

    Why is the phenomenon of social media so important?

    Social media serve to develop mutual relationships based on trust. It is a very broad-based approach, as opposed to traditional networking, which is more targeted and narrower. For example, if you have a LinkedIn profile, a Web site, or a blog, people come to you to …

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    Posted in brand matchup, Career Development, Career Resources, Job Search, Social Media

    Digital Branding for the Job Seeker Part 1

    Part 1: For Many Careers, Resumes are Becoming Less of a Job Search Focal Point

    It’s a fact that the majority of intelligent, thorough recruiters as well as hiring managers Google the names of job seekers they interview. Not only are they searching, but they are giving heightened hiring priority to those who have a …

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    Posted in brand matchup, Brand Yourself As, Career Development, Employer Branding

    10 Must-Have Tools for Tracking Brand Mentions

    What’s your favorite tool for monitoring/tracking brand mentions?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live …

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    Posted in brand matchup, eBrand, entrepreneurship, Personal Branding

    Shark Tank: Boon or Bust for CEO Branding?

    “Shark Tank” and similar reality TV shows: boon or bust for a CEO’s brand? Why?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of …

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    Posted in brand matchup, Brand Yourself As, eBrand, entrepreneurship
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