Category: brand matchup

Strength Weakness
brand matchupBrand Mystery

Vine, Postmortem: How to Find a Stable Platform for Your Brand

While Vine was once known as a hot video sharing platform, it is now on the verge of extinction. How can marketers identify which platforms are best for their purposes and audience?   The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs.…
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online sales
brand matchupBrand Mystery

13 Tactful Ways to Fine-Tune Your Online Brand

What’s one way you can strategically refine your digital marketing persona? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow…
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Brand Refresh
Articlesbrand matchupBrand Mystery

7 Ways to Give Your Brand a Fresh Coat of Paint

What’s one tip for refreshing my digital brand without scaring away existing customers?

 The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start …

brand matchupMarketing

13 Ways to Researching Your Competing Brands

What is one tip for doing research into brands that may be similar to yours and therefore potential competitors?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program …

team branding
brand matchupBrand MysteryMarketing

10 Factors That Determine a Great Hire’s Personal Brand

What do you look for when evaluating potential employees’ personal brands?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow …