Category: Book Reviews

authors cornerBook ReviewsPersonal BrandingSuccess Strategies

Picture Your Personal Branding Strategy

Christine Chopyak’s Picture Your Business Strategy: Transform Decisions with the Power of Visuals shows how you can picture your journey to personal branding success from the present to the future.

Visual thinking is one of the most important success strategies in business and personal branding today. Previous articles, like Resume Tips for Projecting a Creative …

authors cornerBook ReviewsCareer DevelopmentInterviewMedia BrandingPersonal BrandingSuccess Strategies

Women Who Don’t Wait in Line: An Interview with Reshma Saujani

Recently, I spoke with Reshma Saujani, the founder of Girls Who Code, a national non-profit organization working to close the gender gap in technology. Reshma is also an attorney, and in 2010 became the first Indian American woman in the country to run for US Congress (for the state of New York). In her new …

authors cornerBook ReviewsPersonal BrandingSuccess Strategies

Book Marketing for Personal Branding Success

In today’s content-oriented world, book and ebook marketing are essential tools for personal branding success.

Books and ebooks offer a fast-track to your personal branding success. They demonstrate your expertise, showcase your understanding of your prospects’ needs, and prove your ability to help others solve their problems and achieve their goals.

Whether you’re goal is …

authors cornerBook ReviewsPersonal BrandingSuccess Strategies

7 Signs It’s Time to Reinvent Your Personal Brand

Last week, I read Dorie Clark’s Reinventing You with great interest; it’s a relevant book for anyone interested in personal branding success.

Reinventing You, subtitled Define Your Brand, Imagine Your Future, Reinventing You offers a step-by-step guide for evaluating your current brand, your career goals, and the branding success strategies that will help you achieve …

authors cornerBook ReviewsPersonal BrandingSuccess Strategies

Creating Thought Leadership for Personal Branding Success

The strongest personal brands are anchored by published books that establish the author’s thought leadership, or proven expertise, in their field.

Unfortunately, however, authors with subject area expertise often publish their first book too late!

The best time to write and publish a book is before you need it, while you have a secure job …

Book ReviewsEducationmanagementPersonal Branding

Happy 10th Anniversary to the “First 90 Days”!

In 2003, Harvard Business School Press published professor Michael Watkins’ book, The First 90 Days, described on the book jacket as “Critical success strategies for new leaders at all levels”.  Ten years later, the book has become the go-to guide for professionals transitioning into new leadership positions, and is being updated and expanded in a …

authors cornerBook ReviewsPersonal BrandingSuccess Strategies

Guide to Personal Brand Building Using Kindle Publishing

Learn how to write and self-publish a book to build your personal brand with the help of Ryan Deiss’s Kindle Publishing Revolution.

Writing and publishing a book remains the best strategy for building your personal brand. Writing a book establishes you as an expert in your field, instantly differentiating you from your competition and opening …