Category: Book Reviews

Book ReviewsCorporate BrandingeBrandInterviewMarketingPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview #2: Larry Weber

Today, I spoke to Larry Weber, who is the chairman of W2 Group and the author of Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. In 2009, I interviewed Larry about his last book, but now he’s had many more experiences in the social media world captured in his new book. In this …

Book ReviewsCareer DevelopmentInterviewmanagementPeoplePersonal Branding

Personal Branding Interview: Kerry Patterson

Today, I spoke to Kerry Patterson, who is the Cofounder of VitalSmarts, and the New York Times bestselling co-author of Crucial Conversations: Tools for Talking When Stakes Are High. His latest bestseller is called Change Anything: The New Science of Personal Success. In this interview, Kerry reveals findings in his latest book, how to prevent …

Book ReviewsentrepreneurshipInterviewPeoplePersonal Branding

Personal Branding Interview: Sarah Lacy

Today, I spoke to Sarah Lacy, who I interviewed back in 2008 when her first book came out.  She writes for TechCrunch.com, and her latest book is called Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos. In this interview, Sarah talks about characteristics of successful entrepreneurs, gives examples of interesting …

Book ReviewsCareer DevelopmententrepreneurshipInterviewPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Guy Kawasaki

Today, I spoke to Guy Kawasaki, who is the co-founder of Alltop.com, and the author of ten books including his latest called Enchantment: The Art of Changing Hearts, Minds, and Actions. I interviewed Guy back in 2008 so I wanted to catch up with him again this year. In this interview, GUy talks about what …

Book ReviewsCareer DevelopmentCorporate BrandingInterviewPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: David L. Rogers

Today, I spoke to David L. Rogers, who is the Executive Director of the Center on Global Brand Leadership at Columbia Business School, and author of The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age. In this interview, David talks about how social networks change our relationship with brands, his five …

Book ReviewsCorporate BrandingInterviewMarketingPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Jay Baer

Today, I spoke to Jay Baer, who is thePresident of social consultancy Convince & Convert, and author of the forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. In this interview, Jay talks about why and how businesses should be and shouldn’t be engaging with customers, and more.…