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    Branding Yourself as the Applicant Everyone Wants

    The more job offers you have, the more control you have over your career path and the more flexibility you have when it comes to salary negotiation. The best way for any job seeker to acquire this leverage is through branding themselves as “the job applicant that every company wants to hire.”

    Knowing what the …

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    Posted in brand matchup, Brand Yourself As, Career Development, Personal Branding

    Five Personal Branding Tools Every Job Candidate Needs

    If you want to be taken seriously as a job candidate, and stand out as someone who really knows what they’re doing, and that you’re plugged in, you need to have a few personal branding tools.

    They’re all easy to get, they’re all inexpensive, if not downright free (except #4; you’re kind of stuck there). …

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    Posted in brand matchup, Brand Yourself As, Job Search, Networking, Personal Branding, Recruitment, Social Media

    Building Your Tribe and Community

    “You make a stand with your brand, when you put your stake in the space and build out your tribe and community”

    Building tribes and communities is really as old as man himself. People have gathered together for camaraderie, commonality and shared lifestyle for as long as history documents.

    Fitting our lifestyle best

    From tribes …

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    Posted in brand matchup, Networking, Personal Branding

    What the Interview Process Says About Your Company’s Brand?

    There are not too many things more daunting or more stressful than the interview process.  Regardless of how much experience you have, it is often not easy to have your entire professional career examined under a microscope.  It is actually not that much different from being a clown in the circus as people wait to …

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    Posted in brand matchup, Employer Branding, Interview, Personal Branding

    Brand Incongruence and Southwest Airlines

    I am a creature of habit when I travel.  I tend to frequent many of the same restaurants, hotels and airlines as I value brand consistency (service).  I am extremely loyal to my brands and I expect a consistent experience much like others.  My favorite airline is Southwest.  Like a comfortable pair of shoes, the …

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    Posted in brand matchup, Corporate Branding, Personal Branding

    What’s More Important: Your Brand Or Your Company’s

    While your personal brand is important for your career success and personal fulfillment, the brand of the company you work for is also important. How do these two things tie together? Some might think that they conflict, but they can actually enhance one another.

    Companies that help employees identify what makes them unique and apply …

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    Posted in brand matchup, Brand Yourself As, Career Development, Personal Branding

    One Idea Will Make You Rich

    Fact:  You have one idea that will make you rich !

    If you read and follow the simple advice below, you will identify that one idea that will catapult your brand (and you) over the top; and I mean over the top financially.

    1)       Fact: Idea generation is easy. You don’t need to have an …

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    Posted in brand matchup, Brand Yourself As, Corporate Branding, Employer Branding, Job Search, management, Personal Branding, Success Strategies

    Sweet Spot: The Intersection of Passion, Purpose & Skills

    Do you like sweets? When I was a kid I used to tell my mom I couldn’t finish my dinner because there was a special part of my stomach that was just for dessert. My rule now that I’m an adult is to keep sweets out of the house so I’m forced to walk and …

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    Posted in brand matchup, Career Development, Corporate Branding, entrepreneurship, Job Search, Personal Branding, Success Story, tv

    Senator Scott Brown’s Brand Lessons

    You’ve heard about Senator Scott Brown from Massachusetts by now. He’s the Republican (yes, you read that correctly) who made international headlines by winning Senator Ted Kennedy’s Senate seat (not a Republican) in the bluest state in the country and upsetting the Democratic majority in the U.S. Senate…no mean feat.

    How did he do it? …

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    Posted in brand matchup, Career Development, Job Search, People, Personal Branding, Positioning

    Your Success Is Dependent Upon You!

    When it comes to your brand, it is of utmost importance you scrutinize those who want to be part of your team. Teammates come in many forms. They may be people who want to contract or partner with you, be referred by you or refer others to you.

    Whoever the teammate may be who you …

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    Posted in brand matchup, Personal Branding, Success Strategies
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