Muir & McNeil reshape graphic design with farming-inspired approach

"Farming-inspired Design"

Muir & McNeil, design creators based in London, have redrawn the boundaries of graphic design methodology, crafting a design process that mirrors farming’s meticulous nurturing approach to cultivation. Since their establishment in 2015, their imaginative approach to speculative typographic design has transformed branding communication projects.

Their diverse project portfolio reflects a deep commitment toward innovative design process, nurturing creative ideas from “seed to harvest”, and transforming conventional design ideologies into groundbreaking solutions. Their commitment to sustainability and resilience in their work echoes the principles of successful farming, solidifying their position as pioneers in the design arena.

The duo’s patience in allowing each design to grow and develop over time has resulted in an impressive catalogue of projects, with each emblematic of their methodical, meticulous approach to design. At the core of their design mechanism is a database of 23 type systems and 198 different fonts, allowing for millions of crossbred forms, and generating unique typography with nearly 8 million variant possibilities.

The Two Type System is a showcase of Muir & McNeil’s innovation in design. It stretches the limits of traditional letter structures, maintaining recognizable linguistic rules, and invites us to look at letterforms and language through a new lens.

Farming-inspired graphic design by Muir & McNeil

It respects and understands past typographical innovation and continues to evolve with technological advancements.

Muir & McNeil’s designs are the result of exploring new design spaces and minor modifications in a predefined design landscape. Even errors during the design process are embraced, often leading to promising outcomes. An example in point is their design identity for a specific event, which achieved a futuristic atmosphere by combining black and neon green.

Despite embracing unpredictability and deviation from the norm, Muir & McNeil have demonstrated that such an approach can yield compelling results. A case in point is their contribution to “System Process Form”. Here, a physical object layered with spot colors captivates attention and generates curiosity. Their work is a testament to the potential of combining unconventional thinking with disciplined execution, creating solutions that don’t merely meet user needs, but exceed their expectations.