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  • Personal Branding Weekly – Affirming Your Goals


    It happens to every entrepreneur.

    Sometimes it happens several times a week or even a day.

    You question – why do I do what I’m doing?  Should I do what I’m doing? Isn’t it easier to just work for someone else?

    Business doesn’t have to be bad for these questions to arise.

    I know I’ve questioned it a bunch lately with my crazy, busy schedule.

    Step back if you feel this way and assess and affirm your goals.

    It is not an easy task. There’s no entrepreneur that I know that has an abundance of time nor the ability to simply pull back from their business to examine what they’re doing and why they’re doing it.

    There will never be enough time or resources to do this so just do it.

    When the need arises and you can feel that overwhelm or if burnout has raised its ugly head, then take the time.

    It will be hard.

    Even if you tell people you will be away and unavailable, they will reach out to you more. Even if you’ve put a team in place to juggle what you normally handle, they will encounter many things that need your expertise, experience or access to something you only have access to.

    Get away anyway.

    Reaffirming and assessing your goals is that important.

    Here’s a list of articles to help your personal brand:

    Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat- a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

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