• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Personal Branding Weekly – Manage Things. Lead People.

    I’ve never been fond of the title “community manager”.  After all, a community is created of individual people. And, for a long time, I’ve tried to live a life engaged with others with this thought in mind, “Manage Things; Lead People”. This amazing group of individuals don’t just “manage” their community – they lead, nurture, care, feed, encourage, inspire and motivate their community members.


    When you empower and encourage others, their sense of belonging to a community and being a valued member increases.

    How can you empower others?

    • Let go of the reins and let them steer, provide input and feedback.
    • Encourage opportunities for sharing thoughts and ideas.
    • Listen actively. This means listening for feeling and not just the words.  The best advice I ever received from someone about communicating in text mode is to:  Read first for the words and the content; Read second for the feeling and the context.
    • Know when your own personal idiosyncrasies or frames of reference might be getting in the way of you fully providing credence to someone’s thoughts.
    • Be coherent to your own values. Consistency is often thrown around as something you want to be (I’ve used it myself).  Yet, I recently learned that being coherent allows you to adjust and grow while still utilizing your values as a guidepost and the very essence of who you are. They are still your non-negotiables but they are not stagnant.

    Here are other resources to help you take the lead along with tips from this week that will help you “take the lead” on your personal brand!

    Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat- a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

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