Welcome to the fifth episode of the Promote Yourself Podcast (Subscribe on iTunes). It is a weekly show airing every Monday, giving you the best career advice, the latest workplace trends and access to today’s brightest stars in business. You can download the podcast here.

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This weeks show

Segment #1: My top 3 workplace trends of the week

  1. Get ready for the mobile workplace.
  2. Companies are becoming more transparent.
  3. There won’t be a real economic recovery until 2022.

Segment #2: Q&A

This week’s question comes from Patrick Rafter. He asks:

“How can apostrophes and dashes affect my search engine rankings and personal brand”?

Segment #3: Guest interview

This week I speak to Hulk Hogan, who is one of the most sought-after, instantly recognizable celebrities in the world. When I grew up, I idolized Hogan and even saw him wrestle Andre the Giant when I was a little kid. He is a twelve-time professional world wrestling champion—six titles with WWE and six with WCW—and the winner of the Royal Rumble in 1990 and 1991. He has appeared in several movies, including Rocky III, Mr. Nanny, and No Holds Barred. He was the co-host for NBC’s American Gladiators, and is the executive producer, judge, and host of Hulk Hogan’s Championship Wrestling on CMT. In 2005, VH1 premiered his reality TV show Hogan Knows Best. Hogan is a frequent guest on every major talk show, such as Jimmy Kimmel Live! and The Tonight Show with Jay Leno. In this interview, Hulk opens up about how he was originally branded in the wrestling business, his family life, reality television, and much more. As of today, this was my favorite interview out of about 900 since 2007! I hope you enjoy it as much as I did.


Dan Schawbel is the Founder of Millennial Branding, a Gen Y research and consulting firm. He recently made the Forbes Magazine 30 Under 30 list and his second book called Promote Yourself: The New Art of Getting Ahead is due out in the Fall of 2013 by St. Martin’s Press. He is offering an online course called “Build Your Personal Brand in 4 Easy Steps.”