How To Choose The Right Topic To Write About
Choosing the right topic to write about is the first step to success, when writing books, blog posts, or speeches for content marketing & personal branding.
Here’s a simple, 3-step system I developed to help my book coaching clients break the bonds of procrastination.
It’s based on a simple PDF worksheet you can download and …
Time To Put Your Blog On A Diet?
If your blog is not building the personal brand you want, put it on a diet!
Adopt a new philosophy: write better, but write less!
Putting your blog on a diet sharpens your thinking and improves your ability to engage, inform, and motivate readers, building your personal brand as the “go to” resource in your …
7 Keys to an Effective Blogging Strategy
Do you have an effective blogging strategy that guides your blogging and keeps it focused on building your personal brand?
Or, are you a “reactive” blogger, working harder than you need to, always looking for topics to blog about at the last minute?
Authors blogging to build interest in their upcoming books and small business …
Brochures Versus One Sheets For Selling Your Services
It’s time for a fresh look at the pros and cons of brochures versus one sheets for selling your services to prospective clients or employers.
Your choice of brochures versus one sheets is critical in today’s fast-moving, attention-starved, Internet world.
Start by exploring your options with an open mind, rather than automatically choosing what worked …
7 Tips For Modeling Your 2012 Personal Branding Success
Save time during 2012 by modeling your personal branding success on the ideas, strategies, and tactics of authors and small business owners who have already built strong personal brands.
Avoid the temptation to constantly reinvent the wheel. Look around you for examples of marketing and personal brand building success that you can model and adapt.…
Do You Want To Become An Entrepreneur In 2012?
Yesterday, a Published & Profitable member called told me he was becoming an entrepreneur in 2012, buoyed by his responses to the questions Dan Schawbel asked in Me 2.0 Revised and Updated Edition: 4 Steps to Building Your Future.
After many years in higher education, Mark decided to look beyond a “job” during 2012 and …
7 Universal Design Tips for Stand-out Personal Branding
Design plays a crucial role in building your personal brand; use the 7 universal design tips to help your brand stand out from the competition & ensure your messages get read.
The appearance of your personal branding messages determines whether or not they will be noticed, read, and remembered.
At a glance, prospective clients,employers, and …
7 Content Marketing Tips for Small Business Success
Content marketing is a small business marketing tool that helps the Davids of business compete against their Goliath competitors.
Content marketing is a brand-building technique that helps individuals and businesses build lasting relationships with clients, customers, and prospects using helpful & relevant information shared in an editorial, i.e., non-selling, format.
It’s a technique as useful …
7 Writing Tips for Small Business Owners
The following 7 writing tips for small business owners who dislike writing have little to do with grammar, vocabulary, or inherited talent.
The reason many small business owners dislike writing is that they don’t give themselves a chance…they don’t have a simple structure, process, system, for creating the ongoing stream of content needed to build …
2011’s Best Gifts for Authors and Small Business Owners
Here are 7 suggested gift ideas for the tech-savvy brand-building authors and small business owners in your life.
I tried to choose gifts that offer genuine day-to-day utility and brand-building value for today’s smartphone and iPad-carrying, brand-building authors and small business owners. But, I also wanted suggestions that also incorporated elements of engagement, personality, and …