You Don’t Need to be an Expert to Build Your Personal Brand
According to my blog archives, I have been blogging for exactly 1 year. For an entire year I have been trying to build my personal brand equity through video interviews, a video documentary, and getting publicized throughout the internet.
Looking back, there are a lot of things that I feel I could have done better. …
Do You Know Your Audience?
A friend sent me an email the other day asking for help. “Can you read through my blog post and make some suggestions for how to improve it?” he asked.
“Sure.” I replied. “Could you tell me who your audience is? I can’t evaluate anything without knowing who you’re writing for.”
His response showed that …
Complete Guide to Pitching Bloggers Using Your Personal Brand
Today, anyone can become a member of the media. PR practitioners care wholeheartedly about the blogger population these days, but they tend to treat them like traditional journalists. We shouldn’t be surprised with the sheer amount of press releases that cross wire services, and PR people who flock to bloggers for extra coverage (this especially …