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    How to Find the Effective People to Network With

    By far the most effective way of getting a new job is by networking. When making presentations to large groups, I often test that tenet, and invariably it proves to be true. Therefore, networking is how people in transition should spend most of their time. For many, though, networking is a challenging task because they …

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    Posted in Personal Branding

    4 Tips Introverts Can Improve Their Networking

    One of my favorite jokes about IT professionals is “How can you tell you’re talking to an outgoing IT pro? Because when he talks to you, he looks at your shoes instead of his own.”

    I have a friend who fits the computer programmer stereotype. Very shy, not very outgoing, doesn’t like being in crowds, …

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    Posted in Career Development, Networking, People, Personal Branding

    Conversation or Content. Who Rules the Internet?

    After doing some research for a speaking engagement, I ran across this quote by Cory Doctorow from BoingBoing:

    “Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you would choose your friends…. If you chose your movies, we would call you …

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    Posted in Brand Mystery, Corporate Branding, Social Media

    Emotional Dialogue in Branding

    “Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialogue with the consumer, can this product of service qualify to be a brand.” –Marc Gobe, Emotionally Branding

    Marc Gobe wrote the book Emotional Branding …

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    Posted in Brand Yourself As, Personal Branding

    Conversations: The Other Social Media

    As far as houseguests go, the one we had this week was benign. No extra meals to cook, no extra housework, and really no disruption in our lives as usual. However, he was unnerving. He didn’t speak to us. He wasn’t mad. He just didn’t make conversation, and frankly, he’s been here before and I …

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    Posted in Career Development, Networking, Personal Branding, Success Strategies
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